Akeneo & Magento: The combo for demanding e-commerce players.
In a B2B commerce context, catalogs can include tens of thousands of references, with multiple technical attributes specific to the brand in question, equally varied pricing depending on the client, and business validation processes specific to the company. Product information is vast, so how to manage, structure, and distribute it without friction?
This is exactly what Akeneo enables when coupled with a platform like Magento (Adobe Commerce). The duo brings a breath of fresh air to how industrial distributors, wholesalers, and manufacturers manage their catalogs and performance. Centralize your product data, automate distribution across all your channels, save time… If you’re selling B2B with Magento or Adobe Commerce, this article is for you.
Technical excellence meets business expertise
Focus on the two tools
The Akeneo + Magento Commerce (Adobe Commerce) duo isn’t by chance: these two platforms share a common vision. That of offering B2B e-commerce players tools that are both powerful, flexible, and scalable, capable of absorbing all the complexity of their online operations.
Magento (Adobe Commerce) is designed for sales management, business rules, complex customer accounts, and approval workflows. But when your offering becomes denser (multi-referenced products, multi-language, with numerous variations, technical attributes, pricing segmented by customer or volume), Magento’s native management reaches its limits. And you lose productivity, data quality, and commercial agility.
This is where Akeneo comes in, a true backbone of product data. As a PIM (Product Information Management), it provides a centralized hub where marketing, product, digital, and commercial teams can structure, enrich, and validate product information before distribution to Magento.
Where Magento excels in commercial orchestration (orders, quotes, customers, pricing), Akeneo guarantees the reliability, richness, and consistency of product content.
With fluid synchronization between the two platforms, Akeneo can automatically retrieve commercial information from Magento (SKU, status, base prices…). And in return, Magento benefits from product enrichments made in Akeneo (descriptions, assets, documents, technical characteristics, etc.).
This data circulation reduces errors or inconsistencies and ensures commercial teams have permanent access to up-to-date, enriched, and reliable information to better negotiate and advise.
But the benefit goes further. The combined Magento + Akeneo architecture can handle very advanced B2B use cases:
- the same product with different sheets according to client or sector,
- conditional pricing according to volumes or contracts,
- personalized attributes according to the target’s expertise level
- documents, visuals, and technical sheets adapted to each channel or client type.
This level of product management becomes a strategic weapon in a B2B context where personalization, precision, and trust make all the difference.
A collective workflow
B2B catalogs are distinguished by their technical complexity and informational richness. Their validation processes generally involve multiple levels of expertise and multidisciplinary teams.
Take the example of an electronic components distributor: it can manage tens of thousands of references, each containing several hundreds of technical attributes (resistance, capacity, tolerance, operating temperature, certifications), detailed technical sheets, wiring diagrams, as well as specialized installation guides.
Akeneo addresses this complexity with an ultra-flexible channel system. Each channel can define its own presentation rules: attributes to display, required detail level, technical document format, even display language. Thus, the same base product can be declined into dozens of variants (sizes, finishes, technical options), each with its specificities, prices, and availability.
The centralized management of these variants in Akeneo simplifies catalog maintenance. And its dedicated product variant functionality proves particularly valuable in a B2B context where information granularity is key.
This workflow ensures that only perfectly documented and validated products are distributed to Magento, via an official or custom connector. Once sent, this enriched data feeds the Adobe Commerce product catalog.
Finally, the comments and traceability system integrated into Akeneo facilitates collaboration between business teams. Each modification is kept in a history: we know who modified what, why, and which attributes were impacted. An approach that maintains rigor and fluidity in content production.
Measuring impact on commercial performance
Akeneo’s impact on Magento B2B site performance is measured through indicators specific to the professional universe.
In a B2B context, the quote request is often the central conversion indicator. Our clients see a 25 to 40% increase in this rate, thanks to enriched, clear, and reliable product sheets. This gain is explained by the reduction of technical uncertainties that slow down professional buyers in the decision phase. A well-documented product is a product that sells or at least generates contact.
One often underestimated impact: the significant decrease in technical support requests. Thanks to more complete sheets, 50 to 70% of requests to commercial or customer service teams disappear. Your sales engineers save time to focus on high-value missions like consulting or developing custom solutions.
And in many B2B industries, purchasing processes are long, with multiple validation steps. Akeneo contributes to reducing the average sales cycle duration by 30 to 50%, by providing from the first visit all information necessary for decision-making. Fewer back-and-forths, fewer hesitations, more fluidity. In this sense, Akeneo doesn’t just “manage data”: it aligns teams, improves client interaction quality, and frees up time.
With Akeneo, our B2B clients under Magento:
- divide their time-to-market on new products by 3,
- drastically reduce sheet errors or missing attributes,
- optimize their SEO efforts through rich and better-structured content,
- gain autonomy (marketing + product teams),
- and offer a more consistent customer experience (less friction, more conversions).
Akeneo in tomorrow’s ecosystem: AI at the heart of a more agile, faster, more intelligent PIM
Akeneo’s Summer Release 2025 is part of a profound evolution of Product Information Management (PIM), responding to new needs for agility, collaboration, and performance in increasingly complex product environments.
This new approach is clearly oriented towards generative AI integration, data governance, and multichannel performance. Akeneo confirms its vision of a composable, intelligent, and omnichannel PIM, capable of evolving at business speed.
Data architect agent: AI at the service of product modeling
Long considered a slow and delicate step in PIM deployment, initial product data modeling is now revolutionized by the new Data Architect Agent. This generative AI allows building a PIM model in minutes from example product files and a business brief.
No more weeks of reflection, mockups, or endless meetings: the agent generates an exploitable and modifiable first version of the data model. An estimated 80% time gain in the design phase, reduced error risks, and better adequacy with real business logic from the scoping phase. The ability to dynamically adjust attributes without breaking the entire model is a major turning point for IT directors and data managers.
AI discovery optimization: Better positioning products in AI-assisted search
With the emergence of AI search engines (Bing Copilot, AI assistants in purchasing like ChatGPT Shopping), product referencing is evolving. Akeneo anticipates this shift with a new functionality: AI Discovery Optimization. Through analysis of product data against AI-driven search trends, the tool :
- dentifies products or attributes under-optimized for AI discovery
- proposes several enrichment possibilities
- submits actionable recommendations to improve visibility on conversational assistants, visual or voice search
Search no longer happens only by keyword, but also by intent or conversational context.
AI-powered enrichment & content extraction: automation at the service of time-to-market
The Summer Release 2025 also integrates major advances in automated product enrichment :
- Automatic data extraction from product assets (PDF, technical sheets, images, packshots)
- Drastic reduction in product sheet creation time
- Decreased risk of human error or inconsistent data
This lever is particularly important in contexts where information comes from multiple sources or formats. It allows transforming static content into exploitable data, with certain reliability in the final rendering.
For more information on Akeneo’s Summer Release 2025, we invite you to read this article.
In the competitive ecosystem of modern B2B, where product information quality directly determines the ability to convert and retain professional clients, the Akeneo-Magento combination emerges as the essential technological investment. This synergy goes beyond simple technical integration to offer a true transformation of commercial processes. The Summer Release 2025 initiates a shift towards a new generation PIM: more intelligent, more flexible, more integrated into modern customer journeys.
For B2B companies that aspire to transform their catalogs into true competitive differentiation tools, who wish to optimize their internal processes, Akeneo coupled with Magento Commerce represents more than a solution: it’s the technological foundation on which to build tomorrow’s B2B commercial excellence.
Do you have a dense, multi-referenced, multi-channel catalog? Then it’s time to professionalize your product management with a solid, open-source, proven PIM: Akeneo. At ATI4 Group, we support B2B brands in their e-commerce transformation.
Find out what’s new at the company.
Because mixing fun and work is at the heart of our philosophy, we always try to make a special place for it in our business life.
When we think of e-commerce, we often picture a consumer comfortably seated on their couch, placing an order from a computer or smartphone. Yet, another reality of e-commerce deserves our full attention: B2B.
Today’s professional buyers, well-informed and accustomed to seamless B2C interfaces, now expect customized purchasing journeys that are relevant, efficient, and tailored to their business needs.
The Google Core Update of June 2025, officially launched on June 30, marks a new milestone in the evolution of the search engine and organic search.
If aiming for the moon seems unrealistic, there is a strategic, more precise, and above all, much more profitable long-term approach: that of long-tail keywords.
According to the latest industry data, more than 66% of businesses say they plan to expand internationally in the coming years.
Behind the smooth interface lies a system based on machine learning, which uses entered queries to refine its responses.
Far from being just communication showcases, these social platforms are now real sales channels.
Starting June 28, 2025, new digital accessibility standards will come into effect, directly impacting e-commerce websites in France. This legal obligation no longer applies only to public platforms—private companies are now included.
In France, the RGAA consists of 106 compliance criteria grouped into 13 fundamental themes that guide the audit of your platform.
Over the past several months, Hyvä has been revealing a series of technical and strategic innovations that are set to transform the entire Adobe Commerce ecosystem.
TikTok, originally known for short, entertaining videos, has recently launched TikTok Shop, a feature that could very well redefine the rules of the e-commerce game.
Agencies, software publishers, digital experts and all players in the digital space—you’ve likely heard the news. Starting June 28, 2025, all e-commerce services will be required to comply with new digital accessibility regulations.
The Speculation Rules API allows browsers to pre-render pages that a user is likely to visit, providing a smoother and faster browsing experience.
Through the AI Tour of France, organized by Medef and Numeum, French companies shared their experiences with AI and the concrete benefits they have gained, as part of the “AI Action Summit.”
In a world where e-commerce has become a cornerstone of the global economy, B2B and B2C sales models represent two essential facets of the system.
The PIM, or Product Information Management solution, is a tool that collects your product data and integrates it directly into the most suitable format for your team, all within a single digital platform.
Design thinking is a methodology that emerged in the 1970s and gained momentum in the 1980s with applications across various sectors, including e-commerce.
The Gen-Z consists of individuals born between 1997 and 2012 and now represents a significant sector of the digital market.
Millions of internet users conduct searches every day via various search engines, whether to find answers to their questions, a restaurant, a specific item, or a schedule.
The Gorilla Club, part of ASPTT Strasbourg, is a sports section dedicated to promoting and teaching American football in Alsace.
These marketing techniques encourage buyers to complete their carts with complementary products to their initial items. Although often confused, these two sales techniques have distinct objectives and can be very effective when implemented correctly.
C2C sales, or “customer to customer,” represent a major evolution in the e-commerce landscape. In this model, individuals are the main players, using specialized sites or applications to sell and buy goods or services among themselves.
Sales funnels, known as “sales funnels” in English, refer to a technique aimed at maximizing conversion rates to sell more effectively online.
In today’s digital landscape, customer reviews—whether positive or negative—inform consumers about the quality of the products or services they are considering purchasing. Positive reviews can significantly boost sales by influencing the purchasing decisions of other consumers.
The new generation spends a lot of time on social media, which has led to the emergence of new professions, notably that of influencer or content creator.
Cross-border e-commerce has transformed the global commercial landscape. This ability to sell anywhere and anytime has significantly boosted companies’ revenues.
Nowadays, social media play a prominent role in our lives. Some use them to share their daily lives, others to spread messages, and some simply to stay in touch with their loved ones or to stay informed about the news.
ChatGPT, this new artificial intelligence tool, allows for the rapid creation of content. Launched by OpenAI in 2022, its goal is to “help by answering your questions and providing information.” Impressive, right?
Soft skills play an equally important role in the success and sustainability of your digital platform. They can transform the way you interact with your customers, your team, and your market.
Over the years, the focus on user experience (UX) and user interface (UI) has been constant, but today, we are increasingly moving towards another equally crucial concept: customer experience (CX).
Virtual Reality (VR) is a rapidly growing technology that is disrupting many sectors, including e-commerce.
Product listings are the cornerstone of the commercial strategy. They play a crucial role in converting visitors into customers as they provide detailed information about the products offered by a company. What are the key points to watch out for and the best practices to optimize them and maximize sales?
The functionalities, costs, and levels of complexity can vary from one CMS to another.
When it comes to optimizing your website’s performance, paying attention to images is a crucial yet often overlooked step.
The dynamics of e-commerce are evolving rapidly, with the primary goal of businesses being to provide an optimal customer experience to maximize conversion rates and, most importantly, sales. For the past two years, a new solution has been making waves: it’s the Hyvä solution and its Hyvä Reset theme.
In the dynamic universe of online marketing and sales, the conversion rate emerges as a key indicator, reflecting the performance and success of a strategy.
In the world of marketing, efficiency reigns supreme.
The e-commerce industry continues to grow at a rapid pace, driven by technological innovation, changes in consumer behavior, and evolving market expectations.
In a constantly evolving digital landscape, it is crucial to ensure that your website is performing well, secure, and meeting the needs of your users.
The realm of web marketing plays a central role, where the scope of digital strategy may vary, but merely existing on the web is equivalent to an active approach to online promotion.
In today’s digital era, Web Marketing has become an indispensable element for businesses aiming to expand their online product and service offerings.
In the current context of e-commerce and marketing communication, the engagement rate has become a crucial indicator for measuring user interaction and involvement with content or a brand.
The sales, that long-awaited event for consumers in search of good deals and discounts. But this event is also a major date in the calendars of e-commerce websites.
Branding and e-commerce have been continuously evolving, particularly since the expansion of the internet.
In a digital world where competition is fierce, the technical optimization of a website is a crucial element to ensure a smooth user experience, enhance performance, and strengthen its search engine ranking.
Online commerce is in constant evolution, and the security of your website, whether you are a small business or a major brand, must be a top priority. E-commerce websites handle vast amounts of data to personalize their product and service offerings, tailoring them to the needs of their target audiences.
We celebrated our third birthday last June 1st…. Yep, so soon! 🥳
With Magento 2, enhancements and new features have been introduced, thus providing businesses with optimized site management.
We recently conducted an internal study to assess our ATI4 employer brand and highlight areas for improvement.
A year ago, we hired 4 developers to join our Magento Academy. We aimed to train them to use this new technology.
Last November, ATI4 joined forces with Numéric Emploi Grand-Est to host its first Apéro Dev event.
As fans of digital technology and video games, we held our first inter-company tournament.
Over the past two years, we’ve had the opportunity to work with prestigious B2B clients, to learn and to develop.