Home ati4 blog ATI4 celebrates its 2nd birthday! 
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ATI4 celebrates its 2nd birthday! 

Photo équipe ATI4

ATI4 has blown its second candle! 

In those two years, we had the opportunity to work with renowned B2B clients, to create, to make mistakes, to learn, and to start over… 

In those two years, our team has expanded and opened up to new possibilities to meet new digital challenges. We trained our talents so we could provide high-end technology solutions to our clients. Today, we are very proud of our accomplishments and our team. 

And we are even more thrilled to keep on with the ATI4 adventure! 

Over the past two years, we’ve also taken the time to celebrate these team successes. Our events, company outings, meals, and lunches spent all together have strengthened our bonds in a spirit of friendship and sharing. 

We are ready to continue along the same lines for the years to come and we are convinced that our growth will help us provide ever more innovative and successful solutions to our clients. 

We’re stronger together!

It’s happening at Ati4’s!

Because mixing fun and work is at the heart of our philosophy, we always try to make a special place for it in our business life. 

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Design thinking
1 December 2024
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Gen-Z and E-commerce: The digital revolution
7 November 2024

The Gen-Z consists of individuals born between 1997 and 2012 and now represents a significant sector of the digital market. 

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SEO keyword research
4 November 2024

Millions of internet users conduct searches every day via various search engines, whether to find answers to their questions, a restaurant, a specific item, or a schedule.

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Applying the values of sports in the digital.
18 October 2024

The Gorilla Club, part of ASPTT Strasbourg, is a sports section dedicated to promoting and teaching American football in Alsace.

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Cross-Selling and Up-Selling
1 October 2024

These marketing techniques encourage buyers to complete their carts with complementary products to their initial items. Although often confused, these two sales techniques have distinct objectives and can be very effective when implemented correctly.

Image promotionnelle pour l'article vente C2C par ATI4 Group.
C2C Sales
26 September 2024

C2C sales, or “customer to customer,” represent a major evolution in the e-commerce landscape. In this model, individuals are the main players, using specialized sites or applications to sell and buy goods or services among themselves. 

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Creating Funnels to Sell Services
11 September 2024

Sales funnels, known as “sales funnels” in English, refer to a technique aimed at maximizing conversion rates to sell more effectively online. 

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Online reviews: How to manage them effectively
2 September 2024

In today’s digital landscape, customer reviews—whether positive or negative—inform consumers about the quality of the products or services they are considering purchasing. Positive reviews can significantly boost sales by influencing the purchasing decisions of other consumers.

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Collaborating with influencers to increase sales
12 August 2024

The new generation spends a lot of time on social media, which has led to the emergence of new professions, notably that of influencer or content creator. 

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Cross-border e-commerce
29 July 2024

Cross-border e-commerce has transformed the global commercial landscape. This ability to sell anywhere and anytime has significantly boosted companies’ revenues.

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Social media: an advertising channel?
15 July 2024

Nowadays, social media play a prominent role in our lives. Some use them to share their daily lives, others to spread messages, and some simply to stay in touch with their loved ones or to stay informed about the news. 

Image promotionnelle article utilisation de Chat GPT dans le e-commerce.
ChatGPT in E-commerce
20 June 2024

ChatGPT, this new artificial intelligence tool, allows for the rapid creation of content. Launched by OpenAI in 2022, its goal is to “help by answering your questions and providing information.” Impressive, right?

Image promotionnelle soft skills et e-commerce par ATI4 Group.
Using soft skills to improve your e-commerce
31 May 2024

Soft skills play an equally important role in the success and sustainability of your digital platform. They can transform the way you interact with your customers, your team, and your market.

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Customer experience in retail
16 May 2024

Over the years, the focus on user experience (UX) and user interface (UI) has been constant, but today, we are increasingly moving towards another equally crucial concept: customer experience (CX).

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Virtual Reality and E-commerce
6 May 2024

Virtual Reality (VR) is a rapidly growing technology that is disrupting many sectors, including e-commerce. 

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23 April 2024

Product listings are the cornerstone of the commercial strategy. They play a crucial role in converting visitors into customers as they provide detailed information about the products offered by a company. What are the key points to watch out for and the best practices to optimize them and maximize sales?

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6 February 2024

The functionalities, costs, and levels of complexity can vary from one CMS to another.

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Optimizing images for the web
17 January 2024

When it comes to optimizing your website’s performance, paying attention to images is a crucial yet often overlooked step.

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4 January 2024

The dynamics of e-commerce are evolving rapidly, with the primary goal of businesses being to provide an optimal customer experience to maximize conversion rates and, most importantly, sales. For the past two years, a new solution has been making waves: it’s the Hyvä solution and its Hyvä Reset theme.

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The B2B conversion rate
30 November 2023

In the dynamic universe of online marketing and sales, the conversion rate emerges as a key indicator, reflecting the performance and success of a strategy.

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7 November 2023

In the world of marketing, efficiency reigns supreme. 

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Upcoming Trends in 2024
4 January 2024

The e-commerce industry continues to grow at a rapid pace, driven by technological innovation, changes in consumer behavior, and evolving market expectations. 

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Website Audit: Why is it important?
24 October 2023

In a constantly evolving digital landscape, it is crucial to ensure that your website is performing well, secure, and meeting the needs of your users. 

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Marketplace and e-commerce
17 October 2023

The realm of web marketing plays a central role, where the scope of digital strategy may vary, but merely existing on the web is equivalent to an active approach to online promotion.

Web marketing
29 September 2023

In today’s digital era, Web Marketing has become an indispensable element for businesses aiming to expand their online product and service offerings.

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The importance of engagement rate and how to use It
18 September 2023

In the current context of e-commerce and marketing communication, the engagement rate has become a crucial indicator for measuring user interaction and involvement with content or a brand.

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Sales and E-commerce: What is the Impact?
22 August 2023

The sales, that long-awaited event for consumers in search of good deals and discounts. But this event is also a major date in the calendars of e-commerce websites. 

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Adapting Your Branding Strategy to E-commerce
22 August 2023

Branding and e-commerce have been continuously evolving, particularly since the expansion of the internet.

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22 August 2023

In a digital world where competition is fierce, the technical optimization of a website is a crucial element to ensure a smooth user experience, enhance performance, and strengthen its search engine ranking.

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Online commerce is in constant evolution, and the security of your website, whether you are a small business or a major brand, must be a top priority. E-commerce websites handle vast amounts of data to personalize their product and service offerings, tailoring them to the needs of their target audiences. 

Photo promotionnelle ATI4 Annecy
ATI4 blows out the third candle!
19 June 2023

We celebrated our third birthday last June 1st…. Yep, so soon! 🥳

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Still on Magento 1?
15 May 2023

With Magento 2, enhancements and new features have been introduced, thus providing businesses with optimized site management. 

Photo équipe ATI4
Internal survey: the ATI4 employer brand
28 April 2023

We recently conducted an internal study to assess our ATI4 employer brand and highlight areas for improvement.

Photo équipe ATI4 certifiés
They’re certified! 
6 December 2022

A year ago, we hired 4 developers to join our Magento Academy. We aimed to train them to use this new technology.

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Apéro Dev, the event for developers! 
2 November 2022

Last November, ATI4 joined forces with Numéric Emploi Grand-Est to host its first Apéro Dev event.

Photo tournoi inter entreprises
The cross-company tournament: the battle of the teams! 
20 June 2022

As fans of digital technology and video games, we held our first inter-company tournament.