Home ati4 blog Virtual Reality and E-commerce
ATI4 Marketing

Virtual Reality and E-commerce

Image promotionnelle article réalité virtuelle et e-commerce ATI4 Group.

Virtual Reality (VR) is a rapidly growing technology that is disrupting many sectors, including e-commerce. With its immersive and engaging potential, VR offers new perspectives for the e-shopping experience. We are currently in a transition phase between in-store and online shopping. According to FEVAD, the VR market is estimated to reach 62 billion euros by 2024, marking a transformation in the operations of online businesses. The challenge is to differentiate oneself from physical retail outlets in order to increase conversions in the digital realm.

CUSTOMER EXPERIENCE

Today, it is almost obvious for some brands to offer a virtual reality experience to their users to overcome the barriers of the sector. With its potential, this new tool attracts user interest and leaves a lasting impression.

When purchasing a product online, it’s not always straightforward: wrong size, wrong color, texture doesn’t match… the list of potential unmet expectations can be particularly long. It is to address these barriers that virtual reality comes into play.

Several brands from various sectors are now entering the VR race: a new digital and interactive environment that offers 3D experiences to users to make them fully immersive.

With VR, consumers can interact with products in a much more realistic and engaging way than with traditional images or videos. In fact, nearly 63% of online consumers say that virtual reality can have a significant and positive impact on their final purchasing decision.

For example, IKEA aims to replicate the in-store experience by offering an application that allows users to visualize furniture in a room in order to assess its potential integration into the daily environment. This initiative facilitates the buying process, strengthens the brand’s reputation, and converts more prospects.

Optics is also a sector where VR is common practice. For instance, Ray-Ban offers a “virtual try-on” option, which allows users to try on glasses directly on the website before purchasing them.

Not surprisingly, smartphones and other connected devices such as tablets play a significant role in the equation. Users always have their phones at hand and are constantly connected to the internet to search for products and information. With the front and rear cameras of their device, users can test the product, and the brand can reach a much wider audience.

Until now, what was missing from e-commerce was this tactile and visual product experience. And our digital merchants have understood this well. Consumers no longer simply follow a simple purchasing path but tend towards mixed paths, between virtual and physical, favoring multichannel. Today’s consumers compare prices, competitors, quality, delivery times, advantages, and disadvantages of each sales channel. Thus, to remain competitive and increase sales and revenue volumes, the customer experience must play a more emotional and human role to be intuitive and personalized.

Immersion and digital therefore go hand in hand and allow for cost reduction, both for companies and their customers, who, by gaining a real idea of a product, limit returns and customer service requests. The power of this new process lies in reshaping the definition of the online customer experience and strengthening customer loyalty.

BRAND MARKETING AND NOTORIETY:

Virtual reality (VR) is increasingly becoming an effective marketing tool to enhance brand awareness in the e-commerce sector. Indeed, the trend reveals a growing awareness among brands of the importance of innovative marketing to stand out in an ultra-competitive market.

With virtual reality, brands are moving towards new strategies, with active customer engagement who will actively participate in the implementation of this strategy, to benefit from a unique experience that they could not find with a competitor. Virtual reality creates a new trust relationship between the brand and the consumer by giving more value to their shopping experience.

The total immersion in a virtual environment gives users the impression of being in a real store, where they can interact with products and make purchase decisions with confidence. The detailed visualization of products and their features allows customers to avoid size, color, and texture errors and, above all, demonstrates the investment and expertise of the company. It is a brand that cares about its customers’ shopping experience and goes to great lengths to ensure that their purchase precisely meets their needs.

Virtual reality represents a major advancement in e-commerce, offering an optimal synergy between visual and physical interface in the purchasing process. It is becoming increasingly accessible, opening the door to new growth opportunities for businesses of all sizes. Despite its many advantages, its adoption presents several challenges, particularly concerning data privacy and the ability to understand this new environment in relation to the evolution of society.

With constantly evolving shopping journeys, virtual reality will undoubtedly continue to develop significantly, offering increasingly immersive and engaging experiences to consumers.

Découvrez les actus de l’entreprise.

Parce que mêler plaisir, partage et travail est au cœur de notre philosophie, nous prenons toujours soin de joindre l’utile à l’agréable..

Photo promotionnelle optimisation des fiches produits, site de NIKE
Optimizing product listings to boost online sales
23 April 2024

Product listings are the cornerstone of the commercial strategy. They play a crucial role in converting visitors into customers as they provide detailed information about the products offered by a company. What are the key points to watch out for and the best practices to optimize them and maximize sales?

Image promotionnelle article CMS.
Selecting the right CMS for your e-commerce project.
6 February 2024

The functionalities, costs, and levels of complexity can vary from one CMS to another.

Image promotionnelle pour l'article d'optimisation de site web
Optimizing images for the web
17 January 2024

When it comes to optimizing your website’s performance, paying attention to images is a crucial yet often overlooked step.

Logo Hyvä Theme
The Hyvä Solution for Adobe Commerce
4 January 2024

The dynamics of e-commerce are evolving rapidly, with the primary goal of businesses being to provide an optimal customer experience to maximize conversion rates and, most importantly, sales. For the past two years, a new solution has been making waves: it’s the Hyvä solution and its Hyvä Reset theme.

Image promotionnelle article ATI4 Group
The B2B conversion rate
30 November 2023

In the dynamic universe of online marketing and sales, the conversion rate emerges as a key indicator, reflecting the performance and success of a strategy.

Image promotionnelle article méthode RFM
marketing performance and RFM method
7 November 2023

In the world of marketing, efficiency reigns supreme. 

Photo promotionnelle tendances à venir en 2024
Upcoming Trends in 2024
4 January 2024

The e-commerce industry continues to grow at a rapid pace, driven by technological innovation, changes in consumer behavior, and evolving market expectations. 

Photo promotionnelle article audit de site web
Website Audit: Why is it important?
24 October 2023

In a constantly evolving digital landscape, it is crucial to ensure that your website is performing well, secure, and meeting the needs of your users. 

Photo promotionnelle Marketplace, e-commerce et B2B
Marketplace and e-commerce
17 October 2023

The realm of web marketing plays a central role, where the scope of digital strategy may vary, but merely existing on the web is equivalent to an active approach to online promotion.

Web marketing
29 September 2023

In today’s digital era, Web Marketing has become an indispensable element for businesses aiming to expand their online product and service offerings.

Photo promotionnelle article sur le taux d'engagement et son utilisation
The Importance of Engagement Rate and how to use It
18 September 2023

In the current context of e-commerce and marketing communication, the engagement rate has become a crucial indicator for measuring user interaction and involvement with content or a brand.

Photo promotionnelle soldes
Sales and E-commerce: What is the Impact?
22 August 2023

The sales, that long-awaited event for consumers in search of good deals and discounts. But this event is also a major date in the calendars of e-commerce websites. 

Photo promotionnelle branding
Adapting Your Branding Strategy to E-commerce
22 August 2023

Branding and e-commerce have been continuously evolving, particularly since the expansion of the internet.

Photo promotionnelle optimiser son site
Enhancing performance and user experience
22 August 2023

In a digital world where competition is fierce, the technical optimization of a website is a crucial element to ensure a smooth user experience, enhance performance, and strengthen its search engine ranking.

Photo promotionelle article sécurisation
Securing Your Website
22 August 2023

Online commerce is in constant evolution, and the security of your website, whether you are a small business or a major brand, must be a top priority. E-commerce websites handle vast amounts of data to personalize their product and service offerings, tailoring them to the needs of their target audiences. 

Photo promotionnelle ATI4 Annecy
ATI4 blows out the third candle!
19 June 2023

We celebrated our third birthday last June 1st…. Yep, so soon! 🥳

Migration Magento 1 vers Magento 2
Still on Magento 1?
15 May 2023

With Magento 2, enhancements and new features have been introduced, thus providing businesses with optimized site management. 

Photo équipe ATI4
Internal survey: the ATI4 employer brand
28 April 2023

We recently conducted an internal study to assess our ATI4 employer brand and highlight areas for improvement.

Photo équipe ATI4 certifiés
They’re certified! 
6 December 2022

A year ago, we hired 4 developers to join our Magento Academy. We aimed to train them to use this new technology.

Photo événement Code in the Dark
Apéro Dev, the event for developers! 
2 November 2022

Last November, ATI4 joined forces with Numéric Emploi Grand-Est to host its first Apéro Dev event.

Photo tournoi inter entreprises
The cross-company tournament: the battle of the teams! 
20 June 2022

As fans of digital technology and video games, we held our first inter-company tournament.

Photo équipe ATI4
ATI4 celebrates its 2nd birthday! 
1 June 2022

Over the past two years, we’ve had the opportunity to work with prestigious B2B clients, to learn and to develop.