Home ati4 blog Selecting the right CMS for your e-commerce project.
ATI4 Tech

Selecting the right CMS for your e-commerce project.

Image promotionnelle article CMS.

Having a website is now indispensable for visibility on the web and attracting new prospects. The functionalities, costs, and levels of complexity can vary from one CMS to another.

What is a CMS? 😮

The CMS, or Content Management System, stands as an indispensable tool in launching and managing an e-commerce site. Fundamentally, an e-commerce site aims to sell products or services, making it imperative to provide a seamless user experience from the start to minimize bounce rates and avoid potential customer losses.

A Content Management System facilitates the creation, modification, and management of content on an e-commerce site. It encompasses features such as order management, payment processing, and the automation of crucial processes, like sending automatic emails when a cart is either validated or abandoned. In essence, a CMS forms the foundation for building and efficiently evolving an online business, without requiring extensive technical skills. Online website creation platforms generally offer a user-friendly interface, ensuring a quick learning curve. The advantage lies in the fact that no software needs to be installed on your personal computer.

Choosing the Right One for Your Needs ✅

With the advent of new e-commerce sites, the choice of CMS takes on vital importance. This choice must not only meet the current needs of the business but also anticipate its future growth. Key criteria include scalability, customization, and optimization. It’s about selecting a solution in harmony with the long-term ambitions of the business, as the e-commerce site represents the strategic interface of the brand in the online commerce world.

Before embarking on the creation of your site, it is crucial to carefully plan its architecture and content. This is why getting assistance from the outset of the design phase is essential, saving you significant time in the future while ensuring a professional outcome. The guidance of a specialized company will also guarantee the creation of a personalized, unique platform perfectly aligned with your identity.

A website is indeed a living organism, destined to constantly evolve, be animated, and redesigned based on market expectations. Modularity thus becomes a crucial and determining aspect. To facilitate these evolutions, it is necessary to add new features, services, as well as modules and extensions that will foster the site’s growth.

When a visitor accesses your site, they must instantly discern the actions to take to discover your services, contact you, or make an appointment, among other things. Professionalism and ergonomics are, therefore, paramount. In this regard, we recommend seeking assistance from a specialized company to be guided according to your needs and industry.

Furthermore, the website creation tool must automatically optimize your platform for tablets and mobiles, following the concept of responsive design. Since over 50% of internet usage occurs via smartphones or tablets, optimizing for mobile devices is crucial not only to facilitate visitor navigation but also to project a distinctly professional image, an aspect that Google takes into account when ranking your site in search engines.

Of course, regularly updating your site is essential to ensure its proper functioning and protect it from intrusions. Given that you collect sensitive information such as customer details or payment data, it is imperative to safeguard this data against hacking. Ensure that the software you are offered includes automatic security updates, and rest assured that we take all necessary measures to prevent the sale or hacking of data. Once again, being accompanied by a specialized agency will allow you to benefit from regular maintenance and enhanced security.

The Best CMS in 2024 🧡

In 2024, several CMS solutions stand out for their excellence. Among them, Adobe Commerce, BigCommerce, PrestaShop, Shopify, and WooCommerce take the lead. These platforms offer diverse features, adapting to the specific needs of each business.

  1. Adobe Commerce: Known for its robustness and advanced features, this solution is ideal for businesses seeking a scalable and powerful platform.
  2. BigCommerce: This CMS stands out for its user-friendly interface and seamless integration with various third-party applications. It is well-suited for businesses looking for an all-in-one solution.
  3. PrestaShop: Appreciated for its flexibility and active community, PrestaShop is a judicious choice for businesses aiming to customize their site in-depth.
  4. Shopify: Popular for its user-friendliness, Shopify is particularly suitable for novice entrepreneurs while offering advanced features for growing businesses.
  5. WooCommerce: Integrated with WordPress, WooCommerce appeals with its versatility and extensibility. It is primarily for WordPress users looking to turn their site into an online store.

Choosing the ideal CMS for your e-commerce site requires a thorough analysis of the present and future needs of the business and its consumers. In 2024, options are diverse, with solutions increasingly tailored to each type of structure and need. By selecting and investing in the right CMS, the launch of your site is streamlined, ensuring sustainable growth in a dynamic online commerce landscape.

Image promotionnelle article design thinking
Design thinking
1 December 2024
Image promotionnelle pour l'article Gen-Z et e-commerce par ATI4 Group.
Gen-Z and E-commerce: The digital revolution
7 November 2024

The Gen-Z consists of individuals born between 1997 and 2012 and now represents a significant sector of the digital market. 

Image promotionnelle sur l'étude de mots-clé et le SEO, pour faire la différence.
SEO keyword research
4 November 2024

Millions of internet users conduct searches every day via various search engines, whether to find answers to their questions, a restaurant, a specific item, or a schedule.

Image promotionnelle partenariat ATI4 Group et Gorilla Strasbourg
Applying the values of sports in the digital.
18 October 2024

The Gorilla Club, part of ASPTT Strasbourg, is a sports section dedicated to promoting and teaching American football in Alsace.

Image promotionnelle article Cross-selling et up-selling, ATI4 Group, Agence e-commerce à Strasbourg.
Cross-Selling and Up-Selling
1 October 2024

These marketing techniques encourage buyers to complete their carts with complementary products to their initial items. Although often confused, these two sales techniques have distinct objectives and can be very effective when implemented correctly.

Image promotionnelle pour l'article vente C2C par ATI4 Group.
C2C Sales
26 September 2024

C2C sales, or “customer to customer,” represent a major evolution in the e-commerce landscape. In this model, individuals are the main players, using specialized sites or applications to sell and buy goods or services among themselves. 

Image promotionnelle pour l'article ATI4 Group, création d'un tunnel de vente.
Creating Funnels to Sell Services
11 September 2024

Sales funnels, known as “sales funnels” in English, refer to a technique aimed at maximizing conversion rates to sell more effectively online. 

Image promotionnelle pour l'article dédié aux avis clients ATI4 Group.
Online reviews: How to manage them effectively
2 September 2024

In today’s digital landscape, customer reviews—whether positive or negative—inform consumers about the quality of the products or services they are considering purchasing. Positive reviews can significantly boost sales by influencing the purchasing decisions of other consumers.

Image promotionnelle pour l'article Comment collaborer avec des influenceurs pour accroitre ses ventes ?
Collaborating with influencers to increase sales
12 August 2024

The new generation spends a lot of time on social media, which has led to the emergence of new professions, notably that of influencer or content creator. 

Image promotionnelle article e-commerce transfrontalier
Cross-border e-commerce
29 July 2024

Cross-border e-commerce has transformed the global commercial landscape. This ability to sell anywhere and anytime has significantly boosted companies’ revenues.

Image promotionnelle article les réseaux sociaux un canal de publicité
Social media: an advertising channel?
15 July 2024

Nowadays, social media play a prominent role in our lives. Some use them to share their daily lives, others to spread messages, and some simply to stay in touch with their loved ones or to stay informed about the news. 

Image promotionnelle article utilisation de Chat GPT dans le e-commerce.
ChatGPT in E-commerce
20 June 2024

ChatGPT, this new artificial intelligence tool, allows for the rapid creation of content. Launched by OpenAI in 2022, its goal is to “help by answering your questions and providing information.” Impressive, right?

Image promotionnelle soft skills et e-commerce par ATI4 Group.
Using soft skills to improve your e-commerce
31 May 2024

Soft skills play an equally important role in the success and sustainability of your digital platform. They can transform the way you interact with your customers, your team, and your market.

Image promotionnelle article expérience client ATI4
Customer experience in retail
16 May 2024

Over the years, the focus on user experience (UX) and user interface (UI) has been constant, but today, we are increasingly moving towards another equally crucial concept: customer experience (CX).

Image promotionnelle article réalité virtuelle et e-commerce ATI4 Group.
Virtual Reality and E-commerce
6 May 2024

Virtual Reality (VR) is a rapidly growing technology that is disrupting many sectors, including e-commerce. 

Photo promotionnelle optimisation des fiches produits, site de NIKE
Optimizing product listings to boost online sales
23 April 2024

Product listings are the cornerstone of the commercial strategy. They play a crucial role in converting visitors into customers as they provide detailed information about the products offered by a company. What are the key points to watch out for and the best practices to optimize them and maximize sales?

Image promotionnelle pour l'article d'optimisation de site web
Optimizing images for the web
17 January 2024

When it comes to optimizing your website’s performance, paying attention to images is a crucial yet often overlooked step.

The Hyvä Solution for Adobe Commerce
4 January 2024

The dynamics of e-commerce are evolving rapidly, with the primary goal of businesses being to provide an optimal customer experience to maximize conversion rates and, most importantly, sales. For the past two years, a new solution has been making waves: it’s the Hyvä solution and its Hyvä Reset theme.

Image promotionnelle article ATI4 Group
The B2B conversion rate
30 November 2023

In the dynamic universe of online marketing and sales, the conversion rate emerges as a key indicator, reflecting the performance and success of a strategy.

Image promotionnelle article méthode RFM
marketing performance and RFM method
7 November 2023

In the world of marketing, efficiency reigns supreme. 

Photo promotionnelle tendances à venir en 2024
Upcoming Trends in 2024
4 January 2024

The e-commerce industry continues to grow at a rapid pace, driven by technological innovation, changes in consumer behavior, and evolving market expectations. 

Photo promotionnelle article audit de site web
Website Audit: Why is it important?
24 October 2023

In a constantly evolving digital landscape, it is crucial to ensure that your website is performing well, secure, and meeting the needs of your users. 

Photo promotionnelle Marketplace, e-commerce et B2B
Marketplace and e-commerce
17 October 2023

The realm of web marketing plays a central role, where the scope of digital strategy may vary, but merely existing on the web is equivalent to an active approach to online promotion.

Web marketing
29 September 2023

In today’s digital era, Web Marketing has become an indispensable element for businesses aiming to expand their online product and service offerings.

Photo promotionnelle article sur le taux d'engagement et son utilisation
The importance of engagement rate and how to use It
18 September 2023

In the current context of e-commerce and marketing communication, the engagement rate has become a crucial indicator for measuring user interaction and involvement with content or a brand.

Photo promotionnelle soldes
Sales and E-commerce: What is the Impact?
22 August 2023

The sales, that long-awaited event for consumers in search of good deals and discounts. But this event is also a major date in the calendars of e-commerce websites. 

Photo promotionnelle branding
Adapting Your Branding Strategy to E-commerce
22 August 2023

Branding and e-commerce have been continuously evolving, particularly since the expansion of the internet.

Photo promotionnelle optimiser son site
Enhancing performance and user experience
22 August 2023

In a digital world where competition is fierce, the technical optimization of a website is a crucial element to ensure a smooth user experience, enhance performance, and strengthen its search engine ranking.

Photo promotionelle article sécurisation
Securing Your Website
22 August 2023

Online commerce is in constant evolution, and the security of your website, whether you are a small business or a major brand, must be a top priority. E-commerce websites handle vast amounts of data to personalize their product and service offerings, tailoring them to the needs of their target audiences. 

Photo promotionnelle ATI4 Annecy
ATI4 blows out the third candle!
19 June 2023

We celebrated our third birthday last June 1st…. Yep, so soon! 🥳

Migration Magento 1 vers Magento 2
Still on Magento 1?
15 May 2023

With Magento 2, enhancements and new features have been introduced, thus providing businesses with optimized site management. 

Photo équipe ATI4
Internal survey: the ATI4 employer brand
28 April 2023

We recently conducted an internal study to assess our ATI4 employer brand and highlight areas for improvement.

Photo équipe ATI4 certifiés
They’re certified! 
6 December 2022

A year ago, we hired 4 developers to join our Magento Academy. We aimed to train them to use this new technology.

Photo événement Code in the Dark
Apéro Dev, the event for developers! 
2 November 2022

Last November, ATI4 joined forces with Numéric Emploi Grand-Est to host its first Apéro Dev event.

Photo tournoi inter entreprises
The cross-company tournament: the battle of the teams! 
20 June 2022

As fans of digital technology and video games, we held our first inter-company tournament.

Photo équipe ATI4
ATI4 celebrates its 2nd birthday! 
1 June 2022

Over the past two years, we’ve had the opportunity to work with prestigious B2B clients, to learn and to develop.