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Image promotionnelle article les réseaux sociaux un canal de publicité
ATI4 Marketing

Social media: an advertising channel?

15 July 2024

Nowadays, social media play a prominent role in our lives. Some use them to share their daily lives, others to spread messages, and some simply to stay in touch with their loved ones or to stay informed about the news. 

Image promotionnelle article utilisation de Chat GPT dans le e-commerce.
ATI4 Tech

ChatGPT in E-commerce

20 June 2024

ChatGPT, this new artificial intelligence tool, allows for the rapid creation of content. Launched by OpenAI in 2022, its goal is to "help by answering your questions and providing information." Impressive, right?

Image promotionnelle soft skills et e-commerce par ATI4 Group.
ATI4 Marketing

Using soft skills to improve your e-commerce

31 May 2024

Soft skills play an equally important role in the success and sustainability of your digital platform. They can transform the way you interact with your customers, your team, and your market.

Image promotionnelle article expérience client ATI4
ATI4 Marketing

Customer experience in retail

16 May 2024

Over the years, the focus on user experience (UX) and user interface (UI) has been constant, but today, we are increasingly moving towards another equally crucial concept: customer experience (CX).

Image promotionnelle article réalité virtuelle et e-commerce ATI4 Group.
ATI4 Marketing

Virtual Reality and E-commerce

6 May 2024

Virtual Reality (VR) is a rapidly growing technology that is disrupting many sectors, including e-commerce. 

Photo promotionnelle optimisation des fiches produits, site de NIKE
ATI4 Marketing

Optimizing product listings to boost online sales

23 April 2024

Product listings are the cornerstone of the commercial strategy. They play a crucial role in converting visitors into customers as they provide detailed information about the products offered by a company. What are the key points to watch out for and the best practices to optimize them and maximize sales?

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ATI4 Tech

Selecting the right CMS for your e-commerce project.

6 February 2024

The functionalities, costs, and levels of complexity can vary from one CMS to another.

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ATI4 Tech

Optimizing images for the web

17 January 2024

When it comes to optimizing your website's performance, paying attention to images is a crucial yet often overlooked step.

Logo Hyvä Theme
ATI4 Tech

The Hyvä Solution for Adobe Commerce

4 January 2024

The dynamics of e-commerce are evolving rapidly, with the primary goal of businesses being to provide an optimal customer experience to maximize conversion rates and, most importantly, sales. For the past two years, a new solution has been making waves: it's the Hyvä solution and its Hyvä Reset theme.

Image promotionnelle article ATI4 Group
Uncategorized

The B2B conversion rate

30 November 2023

In the dynamic universe of online marketing and sales, the conversion rate emerges as a key indicator, reflecting the performance and success of a strategy.


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