ATI4 Group, the Ecommerce agency made 4 you.


The e-commerce expert who builds and powers your online sales project. 

Based in Strasbourg, we operate throughout France and worldwide. 

Image promotionnelle équipe ATI4 Group.

A different view 

ATI4 Group is a team of experts passionate about digital and e-commerce, ready to support you in creating and developing your most ambitious projects.

Our performance is driven by our commitment to bringing passion, knowledge-sharing, and expertise to the service of our clients.

01

expertise.


Our expertise spans all industries and knows no limits. We believe in barrier-free commerce, adapting each project to your specific sector.

Our strength ? International expansion. Our experts have an in-depth understanding of foreign market specifics and support you in growing your business beyond borders.

You can be assured of meticulous guidance from industry specialists, step by step, throughout your international expansion.

Consulting & Strategy

UX/UI Design

Web Development

PIM Projects

SEO Strategies

Maintenance & Support

02

TECHNOLOGIES.


As experts in digital strategy, we leverage our know-how and technologies to serve e-commerce. We support medium to large businesses by designing, developing, implementing, and optimizing their online stores to help them increase sales and drive growth.

To achieve this, we use technologies such as Magento 2, which lies at the heart of our operations and for which we are proud to be certified, as well as the Hyvä theme, ensuring optimized development time and the best possible performance.


Adobe Commerce (Magento)

Hyvä

Akeneo

We put our passion for digital technology at the service of our clients. 

Logo Hyvä Gold Partner

Hyvä gold partner

Passion, knowledge-sharing, and expertise have been recognized: ATI4 is a Gold Partner of the Hyvä solution !


Hyvä and Adobe Commerce (Magento) platforms form an exceptionally powerful duo, a strength we recognized from the very beginning of our use of Adobe Commerce. Hyvä is a growth pillar with numerous advantages, and we quickly trained our teams through the Magento Academy.

Its flexible approach allows us to offer our clients cutting-edge e-commerce platforms focused on performance and customer experience. Over the past three years, several of our projects have been built using Hyvä.

This partnership reflects the trust that you, our partners and collaborators, place in us and our work, and we couldn’t be prouder!

portfolio

We treat the projects of all our clients with the same care and expertise to bring them a unique and high-quality digital solution.  

01
French it alliance
Industry
Visual identity
02
Ultimate Fishing
Adobe Commerce (Magento) / Akeneo PIM / Hyvä
Industry
Maintenance and upgrades / Platform redesign
03
Alain Afflelou
Adobe Commerce (Magento) / Hyvä / Magento 2 / Tailwind
Adobe Commerce (Magento) migration / Audit and Consultancy / International deployment / Maintenance and upgrades
04
Institut Esthederm
Adobe Commerce (Magento) / Magento 2
Adobe Commerce (Magento) migration / International deployment
Industry
05
Cristallerie Saint-Louis (HERMES brand)
Adobe Commerce (Magento) / Magento 2
Adobe Commerce (Magento) migration / Audit and Consultancy
Retail and Services
06
UNIWAX (Vlisco brand)
Adobe Commerce (Magento) migration / Audit and Consultancy / International deployment / Maintenance and upgrades / Platform redesign
Hyvä / Magento 2
Retail and Services
07
Moulin Roty
Adobe Commerce (Magento)
Adobe Commerce (Magento) migration / Audit and Consultancy / Platform redesign
Retail and Services
08
SOPREMA
Adobe Commerce (Magento)
Industry
International deployment / Maintenance and upgrades
09
Le Festif!
Adobe Commerce (Magento) / Gatsby / Prismic / Tailwind
International deployment / Platform redesign
Retail and Services
10
Transactief
International deployment / Platform redesign
Retail and Services
WooCommerce
11
Texner
Adobe Commerce (Magento)
Adobe Commerce (Magento) migration / Audit and Consultancy / International deployment / Maintenance and upgrades
Retail and Services

Clients and partners who trust us.

We are proud of our clients and partners, whom we support in increasingly ambitious projects.

Values

Passion.

Passion is the value that guides all our projects every day.

Our team is passionate about e-commerce and digital, and this passion is reflected in our commitment to delivering high-quality solutions that meet our clients’ needs. We firmly believe that the success of our projects relies on a deep understanding of the challenges in our clients’ environments and a dedication to finding the best approaches to support them.

Sharing.

Sharing is a core value that shapes our company culture.

Expertise.

More than a value, it’s a commitment we make to you.

Expertise results from continuous evolution and ongoing training in an ever-changing industry. Professionalism and rigor are non-negotiable in the digital sector : the success of your e-commerce site depends on our work. That’s why we are proud to continually invest in developing our skills, staying at the forefront of the latest technologies, and offering you the best trends in the market.

It’s happening at ATI4 Group !

Because mixing fun and work is at the heart of our philosophy, we always try to make a special place for it in our business life. 

Cover for the article about the messy middle.
Succeeding in convincing the consumer in the Messy Middle
6 September 2025

We operate in a fragmented ecosystem, where consumers can juggle an infinite number of information sources, different platforms, and touchpoints before making a decision. It is a disordered, unpredictable cycle, yet one that is decisive in the final purchase decision: the Messy Middle.

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The new buying journey: Google’s 4S
4 September 2025

For decades, the famous conversion funnel was enough to understand and interpret consumer behavior. But in 2025, consumer habits have radically changed, in line with new consumption trends.

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5 great reasons to use video marketing
29 August 2025

Today, it’s impossible to ignore the power of video content in a marketing strategy. We break it all down in our article.

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B2B e-commerce: 5 critical errors to avoid for online sales success
23 August 2025

With new buyer expectations and the transformation of usage patterns, B2B e-commerce has become a growth driver.

Cover for the article Reducing friction in the B2B e-commerce journey.
Reducing friction in the B2B e-commerce journey: understand, analyze and act
19 August 2025

The B2B journey is more thoughtful, longer, often interrupted, but rarely insignificant. When a user adds a product to their cart, they demonstrate genuine interest in the brand and/or its product. An abandoned cart is therefore not necessarily an end in itself, but can be the beginning of a purchase intention.

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Akeneo & Magento: The combo for demanding e-commerce players
16 August 2025

Product information is vast, so how to manage, structure, and distribute it without friction ?

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B2B: When businesses embrace the codes of consumer e-commerce
12 August 2025

When we think of e-commerce, we often picture a consumer comfortably seated on their couch, placing an order from a computer or smartphone. Yet, another reality of e-commerce deserves our full attention: B2B.

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B2B customer experience
9 August 2025

Today’s professional buyers, well-informed and accustomed to seamless B2C interfaces, now expect customized purchasing journeys that are relevant, efficient, and tailored to their business needs. 

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Google June 2025 Core Update: a new milestone for SEO, results in July 2025
31 July 2025

The Google Core Update of June 2025, officially launched on June 30, marks a new milestone in the evolution of the search engine and organic search. 

Cover pour l'article mots-clés de longue traine, en anglais.
Long-tail keywords: The SEO strategy that really converts
28 July 2025

If aiming for the moon seems unrealistic, there is a strategic, more precise, and above all, much more profitable long-term approach: that of long-tail keywords.

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Deploying your e-commerce project internationally
11 July 2025

According to the latest industry data, more than 66% of businesses say they plan to expand internationally in the coming years.

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ChatGPT and sensitive data : What your company can no longer ignore
4 July 2025

Behind the smooth interface lies a system based on machine learning, which uses entered queries to refine its responses.

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How to turn your social media into an e-commerce conversion engine.
1 July 2025

Far from being just communication showcases, these social platforms are now real sales channels. 

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Accessibility & e-commerce : Are you ready for June 28, 2025 ?
27 June 2025

Starting June 28, 2025, new digital accessibility standards will come into effect, directly impacting e-commerce websites in France. This legal obligation no longer applies only to public platforms—private companies are now included.

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RGAA: Understanding the 13 Key themes of digital accessibility
19 June 2025

In France, the RGAA consists of 106 compliance criteria grouped into 13 fundamental themes that guide the audit of your platform.

 

Article cover : Chat GPT as a shopping assistant.
Shopping & ChatGPT: A new online shopping assistant
12 June 2025
Article cover : Hyvä Theme is a complete e-commerce suite.
Hyvä: from frontend theme to complete E-commerce suite
9 June 2025

Over the past several months, Hyvä has been revealing a series of technical and strategic innovations that are set to transform the entire Adobe Commerce ecosystem.

Article cover : Tiktok Shop and e-commerce.
TikTok Shop: a revolution in e-commerce ?
28 May 2025

TikTok, originally known for short, entertaining videos, has recently launched TikTok Shop, a feature that could very well redefine the rules of the e-commerce game.

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RGAA: New accessibility rules coming in 2025
22 April 2025

Agencies, software publishers, digital experts and all players in the digital space—you’ve likely heard the news. Starting June 28, 2025, all e-commerce services will be required to comply with new digital accessibility regulations.

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Preloading and Speculation Rules API
2 April 2025

The Speculation Rules API allows browsers to pre-render pages that a user is likely to visit, providing a smoother and faster browsing experience. 

Image promotionnelle article Sommet pour l'IA
AI : Opportunities and responsibilities for businesses.
14 February 2025

Through the AI Tour of France, organized by Medef and Numeum, French companies shared their experiences with AI and the concrete benefits they have gained, as part of the “AI Action Summit.”

Image promotionnelle article B2B ou B2C par ATI4 Group.
B2B and B2C e-commerce
27 January 2025

In a world where e-commerce has become a cornerstone of the global economy, B2B and B2C sales models represent two essential facets of the system.

Logo Akeneo
PIM and E-commerce: our partnership with AKENEO
19 December 2024

The PIM, or Product Information Management solution, is a tool that collects your product data and integrates it directly into the most suitable format for your team, all within a single digital platform.

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Design thinking
1 December 2024

Design thinking is a methodology that emerged in the 1970s and gained momentum in the 1980s with applications across various sectors, including e-commerce. 

Image promotionnelle pour l'article Gen-Z et e-commerce par ATI4 Group.
Gen-Z and E-commerce: The digital revolution
7 November 2024

The Gen-Z consists of individuals born between 1997 and 2012 and now represents a significant sector of the digital market. 

Image promotionnelle sur l'étude de mots-clé et le SEO, pour faire la différence.
SEO keyword research
4 November 2024

Millions of internet users conduct searches every day via various search engines, whether to find answers to their questions, a restaurant, a specific item, or a schedule.

Image promotionnelle partenariat ATI4 Group et Gorilla Strasbourg
Applying the values of sports in the digital.
18 October 2024

The Gorilla Club, part of ASPTT Strasbourg, is a sports section dedicated to promoting and teaching American football in Alsace.

Image promotionnelle article Cross-selling et up-selling, ATI4 Group, Agence e-commerce à Strasbourg.
Cross-Selling and Up-Selling
1 October 2024

These marketing techniques encourage buyers to complete their carts with complementary products to their initial items. Although often confused, these two sales techniques have distinct objectives and can be very effective when implemented correctly.

Image promotionnelle pour l'article vente C2C par ATI4 Group.
C2C Sales
26 September 2024

C2C sales, or “customer to customer,” represent a major evolution in the e-commerce landscape. In this model, individuals are the main players, using specialized sites or applications to sell and buy goods or services among themselves. 

Image promotionnelle pour l'article ATI4 Group, création d'un tunnel de vente.
Creating Funnels to Sell Services
11 September 2024

Sales funnels, known as “sales funnels” in English, refer to a technique aimed at maximizing conversion rates to sell more effectively online. 

Image promotionnelle pour l'article dédié aux avis clients ATI4 Group.
Online reviews: How to manage them effectively
2 September 2024

In today’s digital landscape, customer reviews—whether positive or negative—inform consumers about the quality of the products or services they are considering purchasing. Positive reviews can significantly boost sales by influencing the purchasing decisions of other consumers.

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Collaborating with influencers to increase sales
12 August 2024

The new generation spends a lot of time on social media, which has led to the emergence of new professions, notably that of influencer or content creator. 

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Cross-border e-commerce
29 July 2024

Cross-border e-commerce has transformed the global commercial landscape. This ability to sell anywhere and anytime has significantly boosted companies’ revenues.

Image promotionnelle article les réseaux sociaux un canal de publicité
Social media: an advertising channel?
15 July 2024

Nowadays, social media play a prominent role in our lives. Some use them to share their daily lives, others to spread messages, and some simply to stay in touch with their loved ones or to stay informed about the news. 

Image promotionnelle article utilisation de Chat GPT dans le e-commerce.
ChatGPT in E-commerce
20 June 2024

ChatGPT, this new artificial intelligence tool, allows for the rapid creation of content. Launched by OpenAI in 2022, its goal is to “help by answering your questions and providing information.” Impressive, right?

Image promotionnelle soft skills et e-commerce par ATI4 Group.
Using soft skills to improve your e-commerce
31 May 2024

Soft skills play an equally important role in the success and sustainability of your digital platform. They can transform the way you interact with your customers, your team, and your market.

Image promotionnelle article expérience client ATI4
Customer experience in retail
16 May 2024

Over the years, the focus on user experience (UX) and user interface (UI) has been constant, but today, we are increasingly moving towards another equally crucial concept: customer experience (CX).

Image promotionnelle article réalité virtuelle et e-commerce ATI4 Group.
Virtual Reality and E-commerce
6 May 2024

Virtual Reality (VR) is a rapidly growing technology that is disrupting many sectors, including e-commerce. 

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Optimizing product listings to boost online sales
23 April 2024

Product listings are the cornerstone of the commercial strategy. They play a crucial role in converting visitors into customers as they provide detailed information about the products offered by a company. What are the key points to watch out for and the best practices to optimize them and maximize sales?

Image promotionnelle article CMS.
Selecting the right CMS for your e-commerce project.
6 February 2024

The functionalities, costs, and levels of complexity can vary from one CMS to another.

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Optimizing images for the web
17 January 2024

When it comes to optimizing your website’s performance, paying attention to images is a crucial yet often overlooked step.

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The Hyvä Solution for Adobe Commerce
4 January 2024

The dynamics of e-commerce are evolving rapidly, with the primary goal of businesses being to provide an optimal customer experience to maximize conversion rates and, most importantly, sales. For the past two years, a new solution has been making waves: it’s the Hyvä solution and its Hyvä Reset theme.

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The B2B conversion rate
30 November 2023

In the dynamic universe of online marketing and sales, the conversion rate emerges as a key indicator, reflecting the performance and success of a strategy.

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marketing performance and RFM method
7 November 2023

In the world of marketing, efficiency reigns supreme. 

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Upcoming Trends in 2024
4 January 2024

The e-commerce industry continues to grow at a rapid pace, driven by technological innovation, changes in consumer behavior, and evolving market expectations. 

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Website Audit: Why is it important?
24 October 2023

In a constantly evolving digital landscape, it is crucial to ensure that your website is performing well, secure, and meeting the needs of your users. 

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Marketplace and e-commerce
17 October 2023

The realm of web marketing plays a central role, where the scope of digital strategy may vary, but merely existing on the web is equivalent to an active approach to online promotion.

Couverture pour l'article au sujet du web marketing.
Web marketing
29 September 2023

In today’s digital era, Web Marketing has become an indispensable element for businesses aiming to expand their online product and service offerings.

Photo promotionnelle article sur le taux d'engagement et son utilisation
The importance of engagement rate and how to use It
18 September 2023

In the current context of e-commerce and marketing communication, the engagement rate has become a crucial indicator for measuring user interaction and involvement with content or a brand.

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Sales and E-commerce: What is the Impact?
22 August 2023

The sales, that long-awaited event for consumers in search of good deals and discounts. But this event is also a major date in the calendars of e-commerce websites. 

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Adapting Your Branding Strategy to E-commerce
22 August 2023

Branding and e-commerce have been continuously evolving, particularly since the expansion of the internet.

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Enhancing performance and user experience
22 August 2023

In a digital world where competition is fierce, the technical optimization of a website is a crucial element to ensure a smooth user experience, enhance performance, and strengthen its search engine ranking.

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Securing Your Website
22 August 2023

Online commerce is in constant evolution, and the security of your website, whether you are a small business or a major brand, must be a top priority. E-commerce websites handle vast amounts of data to personalize their product and service offerings, tailoring them to the needs of their target audiences. 

Photo promotionnelle ATI4 Annecy
ATI4 blows out the third candle!
19 June 2023

We celebrated our third birthday last June 1st…. Yep, so soon! 🥳

Migration Magento 1 vers Magento 2
Still on Magento 1?
15 May 2023

With Magento 2, enhancements and new features have been introduced, thus providing businesses with optimized site management. 

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Internal survey: the ATI4 employer brand
28 April 2023

We recently conducted an internal study to assess our ATI4 employer brand and highlight areas for improvement.

Photo équipe ATI4 certifiés
They’re certified! 
6 December 2022

A year ago, we hired 4 developers to join our Magento Academy. We aimed to train them to use this new technology.

Photo événement Code in the Dark
Apéro Dev, the event for developers! 
2 November 2022

Last November, ATI4 joined forces with Numéric Emploi Grand-Est to host its first Apéro Dev event.

Photo tournoi inter entreprises
The cross-company tournament: the battle of the teams! 
20 June 2022

As fans of digital technology and video games, we held our first inter-company tournament.

Photo équipe ATI4
ATI4 celebrates its 2nd birthday! 
1 June 2022

Over the past two years, we’ve had the opportunity to work with prestigious B2B clients, to learn and to develop.

Photo équipe ATI4

A passionate agency.

ATI4 Group is a team of passionate professionals, attentive to its clients and committed to realizing your most ambitious digital goals.

Every day, we work to advance our projects within a supportive and enjoyable work environment, where collaboration and teamwork are key. We strive to reinforce these values through regular company events and activities.

Join our team now!

Are you searching for a job in the Ecommerce field? Join the ATI4 adventure by applying to one of our job offers or by simply submitting your resume.