Applying the values of sports in the digital.
The Gorilla Club, part of ASPTT Strasbourg, is a sports section dedicated to promoting and teaching American football in Alsace. This dynamic club offers a fun and unique experience to its members of all ages and skill levels, championing values of passion, solidarity, and self-improvement. With a diverse range of offerings from strength training to nutrition, it stands out with tailored programs that emphasize tactics, physical and mental skills, and respect for the rules of the game. Physical stature and muscle strength are of little importance compared to the will to push one’s limits!
Since its inception, ATI4 has supported local initiatives, particularly in the field of sports. That’s why we chose to become the official sponsor of the team. This partnership allows us to assist the association in its development and share common values: solidarity, self-improvement, friendliness, respect, and mutual support.
Together, we aspire to continue growing and strengthening this wonderful community.
A Huddle for Better Performance 🏈
In an American football game, the huddle is crucial: it’s a moment of listening and communication where the team shares its strategy, motivation, and celebrates its successes. In e-commerce, the principle is the same! Every project begins with a strategic discussion about goals, bringing all dedicated teams together. Following the SCRUM methodology and like a US football team, communication and listening are applied daily at the agency, in all our digital projects.
Here, with four teams of developers (the Cookies, the Raptors, the Gremlins, and the Firecorn), collaborative work is key in our Adobe Commerce (Magento) projects: like a football collective, our teams unite to organize, estimate, and plan tasks to ensure cohesion and success in each project. In the spirit of American football, each player has a well-defined and crucial role for collective success and winning the game. In e-commerce, every stakeholder in the project contributes to achieving the goals set by the client. By valuing the diversity of talents, working with their strengths and weaknesses, and fostering collaboration, we drive success.
Going All the Way to the End Zone 💪🏼
In American football, the End Zone represents the goal to achieve in order to score. It can only be reached with a collective effort. Achieving it is the result of perseverance and commitment from the entire team. This mindset also resonates at ATI4, where we see every project as an opportunity to reach our own End Zone.
On the field, players train to anticipate their opponents and improve their performance. Here, whether we are beginners or experts, we approach our e-commerce projects with the same mindset. Through hands-on courses in our Magento Academy and daily meetings and weekly check-ins, every team member is supported, encouraged, and empowered to excel in their area. In the Gorilla team of Strasbourg, the more experienced members train the newcomers in the discipline and values it embodies.
American football is taught by the Gorillas with friendliness, solidarity, and inclusivity—values we share. The club brings together men and women, beginners and experienced players, who unite to progress together. This reflects our own diversity: in a historically male-dominated sector, we have nearly 40% women on our team, a balance that enriches our digital collaborations and daily dynamics within the agency. We act as digital coaches for our clients, just as coaches motivate their players toward victory. Internally, our developers teach courses for our students at the Magento Academy and provide daily support for our clients, whether it’s developing a marketing strategy or optimizing an e-commerce platform. We guide them step by step with tailored solutions that meet their digital needs. We share our knowledge and skills, much like on a football field, to optimize our performance, double our efforts, and push our limits.
Touchdown for the Future 🧡
In 2023, the Gorilla Strasbourg team won the Grand Est mixed regional Flag Football championship, a well-deserved victory and the start of a promising journey. Similarly, at ATI4, we aim to support our clients in their own business successes.
Just like on an American football field, it’s not just about winning a game, but about building long-term momentum with solid results. We firmly believe that a cohesive and collaborative team is essential to tackle upcoming challenges, whether on the field or in our digital projects. At ATI4, everyone is part of a fully integrated team, and this culture of mutual support and kindness fosters the personal and professional growth of our team members.
But our partnership doesn’t stop there: we are proud to announce that our sponsorship will be renewed for the upcoming season and for future seasons, ensuring continuous support for the team’s ambitions and local initiatives. 🥨
Together, we will continue to strive for excellence, cultivate success, both on the football field and in the digital realm, always with passion, sharing, and expertise.
Would you like to learn more about the association or participate in a class?
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