PIM and E-commerce: our partnership with AKENEO
The PIM, or Product Information Management solution, is a tool that collects your product data and integrates it directly into the most suitable format for your team, all within a single digital platform. Thanks to the PIM, you can say goodbye to CSV files with thousands of lines.
What is a PIM?
A PIM is a solution that centralizes and manages all product-related data. In catalog management, many companies face challenges related to poorly structured data. You may have already encountered this yourself.
The observation is clear: if you only have a single field to store your product data, and every detail has to be manually filled in within the same file, catalog organization and management quickly become problematic and far from collaborative.
This is precisely where the PIM comes in. It simplifies the management of your marketing content by collecting, enriching, and organizing your product data. Everything is stored within a single platform, interconnected with various B2B and B2C channels to ensure consistent and tailored distribution according to each channel’s needs (e-commerce, marketplaces, social networks, physical stores, etc.).
Akeneo: our solution of choice
Akeneo is a global leader in Product Information Management (PIM). Founded in 2013, this 100% French solution was created by a former Magento developer. This makes integration with our clients’ Adobe Commerce platforms even simpler. Indeed, the tool offers a plug-and-play system for Magento (Adobe Commerce), which significantly improves the efficiency and speed of its implementation.
Akeneo is the PIM solution we work with daily. As a market leader in both PIM and PXM (Product Experience Management), Akeneo is renowned for its ease of use, flexibility, and collaborative focus. Its user-friendliness and collaborative features are the two key reasons why it has become our preferred choice.
In numbers, Akeneo means:
- +50% productivity
- -40% returns
- +30,000 community members
- +500 satisfied companies
- PIM/PXM market leader
- 4x increase in conversion rate
- With Akeneo, your product management becomes multidisciplinary, shared across all departments in your organization, allowing you to track, control, and update your data without technical complexity.
Why do you need it?
Unlike an ERP, which focuses on production and logistics, a PIM serves all company departments, including sales teams.
The goal of this tool is to help you reduce the time spent on manual product management by centralizing and automating time-consuming tasks. This allows your teams to become more autonomous and focus on higher-value activities, improving overall productivity and efficiency.
With just a few clicks, you can perform bulk actions, and all product-related information is centralized and automated within your technical sheets and catalogs.
Today, consumers expect product information to be accessible, precise, and detailed even before adding an item to their cart. Thanks to the PIM, your customers can benefit from a well-structured and comprehensive product presentation from their very first interaction. This significantly reduces the risk of breaking the purchase (and sales) process, as the information is organized and regularly updated.
While ERPs focus more on managing technical data, a PIM ensures the consistency of the information delivered to your customers. Akeneo allows you to rethink your marketing strategy and, more importantly, modernize your sales processes through improved customer experiences, ensuring you remain fully aligned with your market.
Data enrichment and automation
A PIM is a business-oriented tool that simplifies the management, distribution, and consistency of product information, thereby enhancing the company’s overall efficiency. Akeneo allows you to organize, enrich, and distribute product information across various channels—whether it’s print, marketplaces, your e-commerce site, or applications. In short, you have full autonomy over managing the information you distribute, providing you with invaluable flexibility.
With Akeneo, you can:
- Increase your conversion rate
- Reduce your bounce rate
- Access omnichannel opportunities
- Enrich your product information
- Synchronize your data quickly, simply, and effectively
The tool’s strength lies in its customization and automation features. You can define specific requirements for each product sheet: a minimum number of photos, physical characteristics, descriptions, or even notices with expiration dates to ensure information remains relevant.
These requirements must be met before you can publish a product sheet to your e-commerce site. This ensures that all products meet your customers’ demands, reducing cart abandonment and bounce rates on your site. With visual indicators for the completeness of your product sheets, you can instantly track catalog progress or the status of a specific sheet. These features give you a centralized view of your data.
You have a question ? Our team of experts is available to support you in implementing your PIM on your e-commerce site.
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