Creating funnels to sell services
Sales funnels, known as “sales funnels” in English, refer to a technique aimed at maximizing conversion rates to sell more effectively online. A sales funnel is an online pathway designed to guide visitors towards a specific action, such as purchasing a product or generating leads through a contact form.
This marketing concept describes the process through which prospects become customers, transitioning from awareness of their need to completing the purchase. A sales funnel functions like an inverted funnel, converting a visitor into a loyal customer through successive stages. To succeed, it is essential to reassure the consumer, build trust, and convince them of their purchasing decision. A funnel guides the user in a structured manner towards your product or service, ensuring a smooth and effective sales experience.
The Three Types of Funnels
The primary goal of sales funnels is to convert your visitors into customers by following specific steps that a prospect takes on your site before completing a purchase. This process includes four key stages:
- Awareness (Attraction): The consumer becomes aware of a product or service.
- Interest (Interest): The consumer shows interest in the product or service.
- Decision (Desire): The consumer decides to purchase the product or service.
- Action (Purchase): The consumer completes the purchase.
This method, known as the AIDA method, is essential for understanding, facilitating, and improving the customer’s journey and experience when making a purchase from your brand, regardless of the marketing strategy in place.
Russell Brunson, an American marketing expert, discusses three main stages:
- Top of the Funnel (ToFU): Attracting qualified visitors to your brand. This can be done by improving visibility through a content strategy on social media, optimizing your site’s SEO, and establishing partnerships with other affiliations.
- Middle of the Funnel (MoFu): Converting visitors into leads by generating interest and demonstrating your expertise. You need to show what sets you apart from the competition and why they should choose you.
- Bottom of the Funnel (BoFu): Converting these leads into customers by assisting them in their purchase decision and convincing them 100%. It is crucial to highlight the benefits of your offer and to sell the right offer to the right person.
A well-structured sales funnel works like an entonnoir, guiding the internet user from awareness of their need to the completion of the purchase.
Tools to create your sales funnels
To create effective sales funnels, it’s necessary to use multiple communication channels and adopt a content strategy that reaches the target clientele. This falls under inbound marketing, where the consumer, who isn’t yet familiar with the brand, is drawn in by high-quality content.
- Use social media (SM): Publish professional content to attract attention.
- Establish partnerships: Collaborate with personalities, brands, or relevant certifications within the company’s field of activity (DAS).
- Launch advertising campaigns: Use social media and Google Ads (GA) to optimize your SEA.
- Optimize SEO: Improve the natural ranking of your website with precise queries and quality content.
Example of a customer journey :
A prospect discovers a brand on Instagram, Pinterest, or through website SEO. They sign up to receive a lead magnet offered on your site or in a blog article (such as a white paper, e-book, or other documentation). They enter a sequence of welcome emails and subscribe to the newsletter. If they have an immediate need, they visit the company’s services page and make contact or a purchase. Otherwise, you continue to nurture them with information through the newsletter until they make a purchase decision.
To create an effective sales funnel, it’s crucial first to study and identify the needs, problems, and buying behaviors of the target market. Then, to retain their attention, inform them with freely available content that demonstrates your expertise and addresses their needs, using a sign-up form to strengthen leads. Once you’ve gathered their details, contact them with personalized newsletters to offer tailored deals until they finalize their purchase.
Through these elements, your prospects will be guided toward completing their journey with your company. The more personalized and meaningful the experience, the higher your conversions and customer loyalty will be.
Find out what’s new at the company.
Because mixing fun and work is at the heart of our philosophy, we always try to make a special place for it in our business life.
The Gen-Z consists of individuals born between 1997 and 2012 and now represents a significant sector of the digital market.
Millions of internet users conduct searches every day via various search engines, whether to find answers to their questions, a restaurant, a specific item, or a schedule.
The Gorilla Club, part of ASPTT Strasbourg, is a sports section dedicated to promoting and teaching American football in Alsace.
These marketing techniques encourage buyers to complete their carts with complementary products to their initial items. Although often confused, these two sales techniques have distinct objectives and can be very effective when implemented correctly.
C2C sales, or “customer to customer,” represent a major evolution in the e-commerce landscape. In this model, individuals are the main players, using specialized sites or applications to sell and buy goods or services among themselves.
In today’s digital landscape, customer reviews—whether positive or negative—inform consumers about the quality of the products or services they are considering purchasing. Positive reviews can significantly boost sales by influencing the purchasing decisions of other consumers.
The new generation spends a lot of time on social media, which has led to the emergence of new professions, notably that of influencer or content creator.
Cross-border e-commerce has transformed the global commercial landscape. This ability to sell anywhere and anytime has significantly boosted companies’ revenues.
Nowadays, social media play a prominent role in our lives. Some use them to share their daily lives, others to spread messages, and some simply to stay in touch with their loved ones or to stay informed about the news.
ChatGPT, this new artificial intelligence tool, allows for the rapid creation of content. Launched by OpenAI in 2022, its goal is to “help by answering your questions and providing information.” Impressive, right?
Soft skills play an equally important role in the success and sustainability of your digital platform. They can transform the way you interact with your customers, your team, and your market.
Over the years, the focus on user experience (UX) and user interface (UI) has been constant, but today, we are increasingly moving towards another equally crucial concept: customer experience (CX).
Virtual Reality (VR) is a rapidly growing technology that is disrupting many sectors, including e-commerce.
Product listings are the cornerstone of the commercial strategy. They play a crucial role in converting visitors into customers as they provide detailed information about the products offered by a company. What are the key points to watch out for and the best practices to optimize them and maximize sales?
The functionalities, costs, and levels of complexity can vary from one CMS to another.
When it comes to optimizing your website’s performance, paying attention to images is a crucial yet often overlooked step.
In the dynamic universe of online marketing and sales, the conversion rate emerges as a key indicator, reflecting the performance and success of a strategy.
In the world of marketing, efficiency reigns supreme.
The e-commerce industry continues to grow at a rapid pace, driven by technological innovation, changes in consumer behavior, and evolving market expectations.
In a constantly evolving digital landscape, it is crucial to ensure that your website is performing well, secure, and meeting the needs of your users.
The realm of web marketing plays a central role, where the scope of digital strategy may vary, but merely existing on the web is equivalent to an active approach to online promotion.
In today’s digital era, Web Marketing has become an indispensable element for businesses aiming to expand their online product and service offerings.
In the current context of e-commerce and marketing communication, the engagement rate has become a crucial indicator for measuring user interaction and involvement with content or a brand.
The sales, that long-awaited event for consumers in search of good deals and discounts. But this event is also a major date in the calendars of e-commerce websites.
Branding and e-commerce have been continuously evolving, particularly since the expansion of the internet.
In a digital world where competition is fierce, the technical optimization of a website is a crucial element to ensure a smooth user experience, enhance performance, and strengthen its search engine ranking.
Online commerce is in constant evolution, and the security of your website, whether you are a small business or a major brand, must be a top priority. E-commerce websites handle vast amounts of data to personalize their product and service offerings, tailoring them to the needs of their target audiences.
We celebrated our third birthday last June 1st…. Yep, so soon! 🥳
With Magento 2, enhancements and new features have been introduced, thus providing businesses with optimized site management.
We recently conducted an internal study to assess our ATI4 employer brand and highlight areas for improvement.
A year ago, we hired 4 developers to join our Magento Academy. We aimed to train them to use this new technology.
Last November, ATI4 joined forces with Numéric Emploi Grand-Est to host its first Apéro Dev event.
As fans of digital technology and video games, we held our first inter-company tournament.
Over the past two years, we’ve had the opportunity to work with prestigious B2B clients, to learn and to develop.