Sales and E-commerce: What is the Impact?
Aaaaaahhh, the sales, that long-awaited event for consumers in search of good deals and discounts. But this event is also a major date in the calendars of e-commerce websites. Through an omnichannel approach, e-commerce sites have every interest in taking advantage of the sales to boost their sales. Indeed, according to a study by FEVAD, sales represent an average of 20% of online companies’ turnover. Consumers, especially young ones, are strongly motivated by advantageous prices during this period.
Consumer Behavior 🛒
During sales, consumer behavior on e-commerce websites undergoes a true transformation. The numbers speak for themselves: sales represent an average of 20% of annual business volume for companies, with some even seeing their sales multiplied by three. But what really happens in the minds of consumers during this annual period?
Consumers begin their journey by conducting searches to find the best deals and compare market prices. They are on the lookout for promotions, coupon codes, and advantageous offers that will tip the scales in their favor. Once they find what they’re looking for, they go through the purchasing process, navigating between hesitation and confirming their shopping cart, or sometimes even abandoning it without completing their purchase. It’s at this stage that the cart abandonment rate increases significantly (+58%).
However, these figures are not alarming as e-commerce sites also experience a significant increase in traffic during the sales period. Consumers, in search of good deals, flock to online platforms, resulting in a rise in the open rates of emails, newsletters, and promotional offers, reaching 55% compared to the usual 40%. Similarly, the click-through rate reaches new heights with an average of 20% during sales. Consumers are receptive to brand messages and are even inclined to recover shopping carts they had initially abandoned.
Having a High-Performance Website 📈
Having a well-constructed e-commerce website with robust and stable technology is of crucial importance, especially during the sales period. At ATI4, we are committed to providing you with a solution tailored to your needs.
During sales, the number of visitors and transactions increases significantly. A well-constructed e-commerce website ensures optimal performance and a smooth user experience, even during peak traffic periods.
Furthermore, with increased demand comes a rise in orders, putting pressure on inventory management. It’s therefore essential to adopt technology with advanced features to efficiently manage your stock, track orders in real-time, and automatically update your available product levels. Sales often involve special offers, discounts, and promotions. The Magento 2 solution facilitates the management of these promotions by allowing the creation of flexible pricing rules, automatic application of discounts, management of promotional codes, and more. This enables you to offer attractive deals to your customers and optimize your business performance. Additionally, it’s crucial to offer a variety of user-friendly payment systems to boost your sales and conversion rates while fostering customer loyalty.
You will have understood that sales have a major impact on the behavior of connected consumers. They are looking for ease of access, advantageous prices, and speed in their transactions. E-commerce websites have the opportunity to re-engage their visitors, recover abandoned carts, and therefore achieve more sales during an intense period of online shopping. 🛍️
Find out what’s new at the company.
Because combining pleasure, sharing and work is at the heart of our philosophy, we always take care to combine business with pleasure…
According to the latest industry data, more than 66% of businesses say they plan to expand internationally in the coming years.
Behind the smooth interface lies a system based on machine learning, which uses entered queries to refine its responses.
Far from being just communication showcases, these social platforms are now real sales channels.
Starting June 28, 2025, new digital accessibility standards will come into effect, directly impacting e-commerce websites in France. This legal obligation no longer applies only to public platforms—private companies are now included.
In France, the RGAA consists of 106 compliance criteria grouped into 13 fundamental themes that guide the audit of your platform.
Over the past several months, Hyvä has been revealing a series of technical and strategic innovations that are set to transform the entire Adobe Commerce ecosystem.
TikTok, originally known for short, entertaining videos, has recently launched TikTok Shop, a feature that could very well redefine the rules of the e-commerce game.
Agencies, software publishers, digital experts and all players in the digital space—you’ve likely heard the news. Starting June 28, 2025, all e-commerce services will be required to comply with new digital accessibility regulations.
The Speculation Rules API allows browsers to pre-render pages that a user is likely to visit, providing a smoother and faster browsing experience.
Through the AI Tour of France, organized by Medef and Numeum, French companies shared their experiences with AI and the concrete benefits they have gained, as part of the “AI Action Summit.”
In a world where e-commerce has become a cornerstone of the global economy, B2B and B2C sales models represent two essential facets of the system.
The PIM, or Product Information Management solution, is a tool that collects your product data and integrates it directly into the most suitable format for your team, all within a single digital platform.
Design thinking is a methodology that emerged in the 1970s and gained momentum in the 1980s with applications across various sectors, including e-commerce.
The Gen-Z consists of individuals born between 1997 and 2012 and now represents a significant sector of the digital market.
Millions of internet users conduct searches every day via various search engines, whether to find answers to their questions, a restaurant, a specific item, or a schedule.
The Gorilla Club, part of ASPTT Strasbourg, is a sports section dedicated to promoting and teaching American football in Alsace.
These marketing techniques encourage buyers to complete their carts with complementary products to their initial items. Although often confused, these two sales techniques have distinct objectives and can be very effective when implemented correctly.
C2C sales, or “customer to customer,” represent a major evolution in the e-commerce landscape. In this model, individuals are the main players, using specialized sites or applications to sell and buy goods or services among themselves.
Sales funnels, known as “sales funnels” in English, refer to a technique aimed at maximizing conversion rates to sell more effectively online.
In today’s digital landscape, customer reviews—whether positive or negative—inform consumers about the quality of the products or services they are considering purchasing. Positive reviews can significantly boost sales by influencing the purchasing decisions of other consumers.
The new generation spends a lot of time on social media, which has led to the emergence of new professions, notably that of influencer or content creator.
Cross-border e-commerce has transformed the global commercial landscape. This ability to sell anywhere and anytime has significantly boosted companies’ revenues.
Nowadays, social media play a prominent role in our lives. Some use them to share their daily lives, others to spread messages, and some simply to stay in touch with their loved ones or to stay informed about the news.
ChatGPT, this new artificial intelligence tool, allows for the rapid creation of content. Launched by OpenAI in 2022, its goal is to “help by answering your questions and providing information.” Impressive, right?
Soft skills play an equally important role in the success and sustainability of your digital platform. They can transform the way you interact with your customers, your team, and your market.
Over the years, the focus on user experience (UX) and user interface (UI) has been constant, but today, we are increasingly moving towards another equally crucial concept: customer experience (CX).
Virtual Reality (VR) is a rapidly growing technology that is disrupting many sectors, including e-commerce.
Product listings are the cornerstone of the commercial strategy. They play a crucial role in converting visitors into customers as they provide detailed information about the products offered by a company. What are the key points to watch out for and the best practices to optimize them and maximize sales?
The functionalities, costs, and levels of complexity can vary from one CMS to another.
When it comes to optimizing your website’s performance, paying attention to images is a crucial yet often overlooked step.
The dynamics of e-commerce are evolving rapidly, with the primary goal of businesses being to provide an optimal customer experience to maximize conversion rates and, most importantly, sales. For the past two years, a new solution has been making waves: it’s the Hyvä solution and its Hyvä Reset theme.
In the dynamic universe of online marketing and sales, the conversion rate emerges as a key indicator, reflecting the performance and success of a strategy.
In the world of marketing, efficiency reigns supreme.
The e-commerce industry continues to grow at a rapid pace, driven by technological innovation, changes in consumer behavior, and evolving market expectations.
In a constantly evolving digital landscape, it is crucial to ensure that your website is performing well, secure, and meeting the needs of your users.
The realm of web marketing plays a central role, where the scope of digital strategy may vary, but merely existing on the web is equivalent to an active approach to online promotion.
In today’s digital era, Web Marketing has become an indispensable element for businesses aiming to expand their online product and service offerings.
In the current context of e-commerce and marketing communication, the engagement rate has become a crucial indicator for measuring user interaction and involvement with content or a brand.
Branding and e-commerce have been continuously evolving, particularly since the expansion of the internet.
In a digital world where competition is fierce, the technical optimization of a website is a crucial element to ensure a smooth user experience, enhance performance, and strengthen its search engine ranking.
Online commerce is in constant evolution, and the security of your website, whether you are a small business or a major brand, must be a top priority. E-commerce websites handle vast amounts of data to personalize their product and service offerings, tailoring them to the needs of their target audiences.
We celebrated our third birthday last June 1st…. Yep, so soon! 🥳
With Magento 2, enhancements and new features have been introduced, thus providing businesses with optimized site management.
We recently conducted an internal study to assess our ATI4 employer brand and highlight areas for improvement.
A year ago, we hired 4 developers to join our Magento Academy. We aimed to train them to use this new technology.
Last November, ATI4 joined forces with Numéric Emploi Grand-Est to host its first Apéro Dev event.
As fans of digital technology and video games, we held our first inter-company tournament.
Over the past two years, we’ve had the opportunity to work with prestigious B2B clients, to learn and to develop.