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In today's digital era, Web Marketing has become an indispensable element for businesses aiming to expand their online product and service offerings.

In the current context of e-commerce and marketing communication, the engagement rate has become a crucial indicator for measuring user interaction and involvement with content or a brand.

The sales, that long-awaited event for consumers in search of good deals and discounts. But this event is also a major date in the calendars of e-commerce websites. 

Branding and e-commerce have been continuously evolving, particularly since the expansion of the internet.

In a digital world where competition is fierce, the technical optimization of a website is a crucial element to ensure a smooth user experience, enhance performance, and strengthen its search engine ranking.

Online commerce is in constant evolution, and the security of your website, whether you are a small business or a major brand, must be a top priority. E-commerce websites handle vast amounts of data to personalize their product and service offerings, tailoring them to the needs of their target audiences. 

We celebrated our third birthday last June 1st.... Yep, so soon! 🥳

With Magento 2, enhancements and new features have been introduced, thus providing businesses with optimized site management. 

We recently conducted an internal study to assess our ATI4 employer brand and highlight areas for improvement.

A year ago, we hired 4 developers to join our Magento Academy. We aimed to train them to use this new technology.