Urban painters
EXPERTISE.
Redesign, optimization and hosting
TECHNOLOGY.
Magento 2
FIELD.
Retail and Services
overview
Founded in 2009, Urban Painters is a company specializing in the supply of materials and equipment for artists, particularly in the fields of graffiti and urban art. Operating in France and Belgium, the brand stands out with a wide catalog of high-quality products such as markers, spray paint, and drawing and DIY accessories, catering to artists of all levels. Today, Urban Painters’ technical expertise allows it to position itself as a leader in the urban art market.
Landing pages.
The Raptors team contributed to the creation of a platform adaptable to various multi-store experiences. When we took over the Urban Painters project, we proposed more enriched and personalized landing pages to strengthen both the brand’s image and, most importantly, to offer a store that aligns with customer expectations. Thanks to Magento, we enabled Urban Painters to centralize the management of multiple platforms while differentiating the identities of various brands. This approach allows them to benefit from a unified infrastructure and a shared marketing strategy. The multi-store system on Magento provides a single technical base for managing the brand’s platforms, reducing maintenance operation costs and offering greater flexibility and relevance in terms of user experience.
Instagram feed
The unique feature of the platform we proposed lies in the integration of a CEVOID module, which allows the incorporation of customers’ Instagram posts directly on the product pages of the site. When a customer uses and tags an Urban Painters product on Instagram, their post (whether a photo or a video) can appear directly on the online store’s site.
This represents a strong commitment by the brand to the customer experience it offers. The products are seen in action, used by other artists. This strategy significantly enhances brand trust and interest in its offerings. Moreover, the module operates autonomously: it collects, moderates, and displays content smoothly.
since 2020…
Our team has also been involved in ongoing TMA for the platform. This primarily includes site maintenance, repairs related to technical failures and bugs, as well as improving site fluidity.
To address changing needs and continuously enhance the user experience of the platform, minor updates are regularly implemented, allowing the site to evolve gradually and continuously. For instance, our team is working on updating the graphics of certain CTAs to help UP continuously improve the user experience for its brand’s customers and increase conversions. An upgrade to Magento is planned for the summer of 2024, aiming to integrate the latest features, enhance security, and optimize site performance.
The Raptors had the opportunity to meet directly with the design studios to explore their client’s ecosystem and gather plenty of inspiration!
our other projects
We handle each project with care and expertise. Take a look at our other case studies.
