Adobe Experience Manager (AEM).

AEM Sites enables you to create, manage, optimise and deliver digital experiences across every channel. It is the tool that allows marketing teams to build pages without depending on development, while technical teams extend functionality with custom or low-code tools.

AEM Sites supports two complementary architectural approaches. In full-stack or hybrid mode, the tool manages both content and page rendering, with teams creating visual experiences directly in the interface. In headless mode, AEM becomes a decoupled CMS that exposes structured content via GraphQL or REST API, consumable by any front-end application — React, Angular, mobile app, IoT interface — independently of the presentation layer.

AEM Sites is one of the only scalable CMS platforms on the market with native capabilities to maximise performance: higher Core Web Vitals, Google Lighthouse scores close to 100, and pages optimised for both search engines and LLMs.

Your marketing teams publish content independently, your developers work with the technologies of their choice, and your pages perform without permanent manual optimisation.

Le DAM nouvelle génération.

Digital asset management often starts with a simple problem: nobody knows where the latest version of a visual is. Files circulate by email, folders multiply, teams waste time looking for what should be there in two clicks.

AEM Assets solves this at the root — a single, structured repository accessible to all teams. Adobe’s AI automatically tags assets at upload according to your business taxonomy. And thanks to native integration with Adobe Express and Adobe Firefly, teams create and adapt asset variations in line with the brand guidelines without raising a ticket to the creative team each time.

Dynamic Media

Dynamic Media is AEM Assets taken to its next level. The principle is simple: you upload a single source file, Dynamic Media handles the rest. The right format, the right resolution, the right quality — delivered in real time according to the device, screen size and user context. Desktop, mobile, tablet, social media — no need to create twenty variants by hand.

For e-commerce projects, the tool goes even further. Dynamic Media unlocks capabilities that transform the online product experience: 360° views, high-resolution zoom, adaptive video, interactive visuals. Experiences that hold attention and have a direct impact on conversion.

It is the building block we recommend as soon as a project involves a rich product catalogue, multiple distribution channels or performance requirements on media.

AEM Forms enables the digitalisation and automation of high-stakes interactions involving registrations, files and the collection of sensitive data. It replaces manual and paper-based workflows with simplified, secure digital processes.

Adaptive forms that adjust to the user’s device and profile, electronic signatures, connection to backend systems to trigger automatic approval workflows — AEM Forms manages the secure assembly of documents, including support for digital signatures and accessibility standards.

Onboarding, registration and data collection processes move from paper to digital, without re-entry, with full traceability.

AEM Screens is a digital signage solution for managing content displayed in physical locations: points of sale, offices, reception areas. Content created in AEM Sites or AEM Assets can be broadcast on physical screens from the same platform, with the same governance.

Product documentation, user manuals, knowledge bases, support content — these are significant volumes, often multilingual, that need to remain consistent across dozens of channels and be updated continuously. Without a dedicated tool, it quickly becomes an unmanageable project.

AEM Guides is Adobe’s cloud-native CCMS designed precisely for this. It is built on the DITA/XML standard, which allows content to be created once and published everywhere: website, PDF, mobile app, chatbot, CRM platform. One source, multiple destinations, without manual conversion or technical intervention at each publication.

Adobe Sensei AI accelerates the most time-consuming workflows: translation, version management, content reuse, consistency checking. And publication to AEM Sites is direct, without an intermediate step. For teams maintaining large-scale technical documentation, this means fewer back-and-forth exchanges, fewer errors and more autonomy.

Training clients, resellers or employees on complex products does not happen by chance. Generic training fails to hold attention. Content scattered across multiple tools creates friction. And without tracking, it is impossible to know what is actually working.

Adobe Learning Manager is Adobe’s LMS platform designed to create personalised learning experiences that reflect your brand. Whether you are training internal teams, onboarding resellers or supporting clients in getting to grips with your products, the platform centralises everything: content, learning paths, learner tracking and analytics.

Natively connected to the Adobe Experience Cloud, it integrates into a broader ecosystem of content, analytics and personalisation, for learning experiences that go well beyond standard e-learning.