Bioderma.
EXPERTISES.
TMA, Data Flows, International Deployment
TECHNLOGIE.
Adobe Commerce, Amasty
SECTEUR.
Cosmetics
A global dermatological group with a complex digital infrastructure.
Bioderma is one of the flagship brands of the NAOS group, world leader in dermatological cosmetics. Behind the promise of healthy skin lies a digital infrastructure of rare complexity: an Adobe Experience Manager (AEM) front end hosted in the cloud, a Magento e-commerce backend, and a multitude of tools connected in continuous data flows.
The site is not a standard website. It is a front-end shell fed in real time by data flows from multiple sources — product catalogues, local pricing, stock levels, editorial content — all of which must be kept permanently synchronised. NAOS connects its brands to all of its global subsidiaries and to CPSIs (local technical correspondents) responsible for relaying business requirements and validating solution choices.
In this environment, the slightest disruption in a data flow can affect several markets simultaneously. Platform stability is not a comfort — it is a condition for commercial survival.
TMA at the heart of a continuous AEM + Magento architecture.
We operate in Third-Party Application Maintenance (TMA) across the entire Bioderma platform, alongside the internal TME team. Our role covers both the AEM front end and the Magento backend: bug fixing, maintaining data flows between the various connected tools, and resolving anomalies reported by subsidiaries.
A significant part of our work involves diagnosing and correcting friction points that are invisible to the user but critical for the integrity of the data displayed on the site. We work directly with subsidiary CPSIs to understand the local context, qualify requirements and propose solutions consistent with the overall architecture.
Over the past four months, a release has been delivered every week without interruption. This sustained pace reflects the rigour of the team and the solidity of the processes put in place: a new Git Flow, a structured Jira Flow and a Week Flow that structure each delivery cycle.
A brand present worldwide, sites to deploy at the same pace.
Bioderma’s international presence is a strength, but also a source of complexity. Each subsidiary has its own requirements: language, currency, regulations, product catalogue, promotional mechanics. And every new market activated on the platform must be integrated without destabilising what already exists.
Spain, Portugal and Brazil were three strategic, high-potential markets, long awaited by local teams. These deployments could not be carried out at the expense of the platform’s overall stability, already under pressure during a period of deep transformation.
The question was not simply about delivering 3 new sites — it was about doing so without disrupting the functioning of already-active markets, nor slowing down the ongoing weekly release cadence.
We ran the Spain, Portugal and Brazil site deployments in parallel, coordinating the territory-specific technical adaptations with the relevant CPSIs. Each site required a local configuration across both layers of the platform: AEM for the editorial front end, Magento for the e-commerce flows.
Beyond the new deployments, we actively contributed to the overall stabilisation of the platform: identifying fragility points, correcting recurring anomalies, and homogenising behaviour across markets. Less visible than deliveries, but essential for ensuring the reliability of the whole.
These efforts are part of a deeply restructured project organisation that gives each release a clear and repeatable framework, regardless of the complexity of what is being shipped.
Product pages to rethink.
In the dermatological cosmetics sector, the product page carries more weight than anywhere else. It is where the buyer’s conviction is won — in the list of active ingredients, precisely formulated benefits, clinical visuals and usage recommendations. A well-built PDP converts; a PDP locked into an ageing template holds back the purchase.
In addition, Bioderma wanted to enrich its promotional capabilities on the platform. Other NAOS group brands already benefited from the Amasty module — a tool enabling advanced commercial offer mechanics (bundles, conditional discounts, targeted promotions). Bioderma did not yet have access to it, which limited the marketing activation levers available to local teams.
These two workstreams — PDP redesign and commercial offer activation — represented a structuring evolution of the platform, carried out in parallel with ongoing maintenance.
Today, we have begun the redesign of product pages (PDPs) with a new content block organisation. A more modular architecture, designed to adapt to the specific needs of each subsidiary while maintaining global consistency across the platform. This is a major structural undertaking, carried out in close collaboration with the NAOS design and product teams.
In parallel, we are leading the integration of the Amasty module on Bioderma, having already successfully deployed it across the group’s other brands. This module opens up new possibilities for marketing teams: conditional promotions, bundled offers, price rules — levers that were until now unavailable on this scope.
Our knowledge of the NAOS group and its shared architecture is a direct asset: we capitalise on learnings from one deployment to the next, reducing risks and accelerating implementations.
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