Adobe Commerce.

The foundation on which thousands of e-commerce projects have been built. Fully customisable, supported by Adobe, capable of handling complex catalogues and significant traffic spikes.

If you’re on PaaS today, you probably have untapped potential: native SaaS services such as Live Search, Product Recommendations and the Data Connection to Adobe Experience Platform are available on your existing instance — no migration, no additional workstream required.

A fully managed infrastructure, continuously updated by Adobe, natively connected to the Adobe Experience Cloud. Scalability and the latest AI features are available automatically, as soon as they are released.

A well-structured migration breaks down into 4 independent workstreams: customisations, SaaS services, storefront, data — each one producing value before the next is complete.

ACO connects to any existing e-commerce backend (Adobe Commerce, Salesforce, SAP, or an in-house engine) to radically improve the storefront, catalogue and search experience — without touching the backend and without migration.

It is the fastest path to a modern customer experience, whatever your current stack.

Artificial intelligence is not a module to plug into Adobe Commerce. It is natively integrated through Adobe Sensei, and it operates at multiple levels simultaneously.

Live Search understands the intent behind every query — not just the words typed. A visitor searching “lightweight waterproof trail jacket” gets relevant results even if no product page contains that exact phrasing. Results adapt in real time to the browsing behaviour of each session, not just the overall historical data.

Product recommendations draw on 13 algorithms based on what your visitors are doing right now: what they browse, what they add to their cart, what they abandon. Not just what others have bought in the past. These recommendations can be deployed on any page.

Category page merchandising optimises automatically based on what converts: most purchased, most viewed, highest add-to-cart rates. You retain full control to pin, exclude or boost manually — but the algorithm works for you by default.

Plan and preview complete campaigns before going live: promotions, catalogue modifications, page updates, price changes. Everything can be scheduled on a timeline, previewed in the real storefront context, and activated automatically at the chosen date and time.

For marketing teams working on tight commercial cycles — sales, seasonal peaks, product launches — this is a fundamental change in how campaigns are prepared and orchestrated. No more last-minute production interventions. Everything is ready in advance, validated and scheduled.

Adobe Commerce natively includes everything a serious B2B project needs: company accounts with hierarchies and sub-accounts to reflect the actual structure of your clients; shared catalogues with different assortments and pricing by account; configurable approval workflows so that orders go through the right validation levels before confirmation; and quote requests integrated into the purchasing journey, with purchase orders and account-based payment terms.

Your B2B buyers find the conditions they negotiated offline reflected directly on your site. Their experience is consistent with their commercial relationship, and your sales team spends less time managing orders by email or phone.

At the end of 2025, e-commerce traffic from AI sources grew by more than 600% in a single year. Visitors arriving via LLMs convert better and generate more revenue per visit than average. This is not a trend to monitor — it is a reality to act on now.

Adobe Commerce integrates tools to measure and improve your brand’s visibility in these interfaces, and to optimise your product content so that it is cited, recommended and used by AI agents. And with the emerging ACP and UCP protocols, your products will be purchasable directly from AI interfaces, without the user ever leaving their assistant.