PIM Projects.
In an e-commerce project, implementing a PIM (Product Information Management) system is a crucial step to ensure optimal management of product data.
The PIM acts as a central platform where all product-related information (descriptions, images, technical specifications, prices, etc.) is gathered. This helps eliminate information silos often scattered across different tools or files, and reduces errors caused by data duplication or desynchronization.
A tool for your product sheets.
One of the main advantages of the PIM is the ability to easily enrich product sheets. With integrated tools such as completeness tracking or scoring, it becomes simple to ensure that the necessary information is not only complete but also tailored to each sales channel. This centralized and enriched management significantly improves the customer experience by providing consistent, detailed, and reliable product sheets. Furthermore, these well-structured data optimize search engine optimization (SEO) and increase online conversion.
The PIM is also a powerful tool for managing updates quickly and efficiently. Whether it’s changing a price, preparing a new collection, translating descriptions, or adding new products, the PIM allows modifications to be instantly propagated across all relevant channels.
For businesses selling across multiple channels, such as marketplaces, websites, or even printed catalogs, a PIM ensures perfect data consistency while meeting the specific requirements of each platform.
Within the company, a PIM promotes better collaboration between teams. The marketing, e-commerce, IT, and logistics departments can work together on a common foundation, with smooth workflows to validate data. It also helps ensure compliance with regulatory standards and partner expectations.
Beyond the tool itself, the PIM becomes a true strategy for improving product data quality and maximizing operational efficiency, which is essential in a constantly evolving e-commerce environment.
Akeneo et Adobe Commerce / Magento : a winning duo.
Akeneo has distinguished itself as the first PIM natively connected to Adobe Commerce (Magento), marking a major advancement in product data management for e-commerce. From its early versions, Akeneo was designed to meet the specific needs of Adobe Commerce (Magento) users, facilitating the integration of both platforms without complex development.
This native connection allowed stores to easily synchronize their product catalogs with Akeneo while benefiting from advanced enrichment and data centralization. It also simplified the management of multilingual and multichannel data, which is crucial for ambitious e-commerce projects.
Choosing Akeneo for an e-commerce project was an obvious decision, as the two solutions integrate seamlessly.
Data enrichment and automation.
Akeneo allows you to organize, enrich, and distribute product information across various channels—from print to marketplaces, through your e-commerce site and applications. You gain autonomy in managing the information shared, providing you with extremely valuable flexibility.
With Akeneo, you can:
- Synchronize your data quickly, simply, and efficiently
- Increase your conversion rate
- Reduce your bounce rate
- Achieve omnichannel reach
- Enrich your product information
Do you have a project ?
Our team of experts is at your disposal to assist you in implementing your PIM on your e-commerce site.