Meet Magento France: ATI4 is a Gold Sponsor of the Event !
Meet Magento, the must-attend gathering for the ecosystem.
Meet Magento is a prestigious international event, long established in the United States, India, and the Netherlands. It’s an initiative designed to energize and unite the Magento community across the globe.
In that spirit, Meet Magento Paris 2025 marked the grand return of a community-focused event in France — the first since Magento’s acquisition by Adobe in 2018.
This exclusive gathering brought together professionals from the e-commerce ecosystem for a full day of learning, sharing, and networking around the Adobe Commerce (Magento) platform.
Now a staple in cities like Amsterdam, Miami, New York, and Bangalore, Meet Magento has become the go-to event for the global community. And it was about time Paris hosted its own edition!
A promising first edition.
On March 25th, the Étoile Business Center in Paris buzzed with excitement during the historic first edition of Meet Magento France. With nearly 400 attendees, the event not only met its goals — it far exceeded all expectations.
This inaugural edition quickly established itself as a must-attend gathering for the French Magento ecosystem. The exceptional turnout was a true reflection of the community’s vitality: integrators, agencies, merchants, developers, and consultants came together under one roof to share their passion and expertise around Adobe Commerce (Magento). A wide variety of profiles made for a dynamic and vibrant atmosphere — one that fostered rich discussions, bold ideas, and new collaborations.
ATI4 : Gold sponsor & co-organizers
As a committed player in the Magento & Adobe Commerce ecosystem, we are proud to have supported this first French edition as a Gold Sponsor. An event that perfectly reflects our core values of passion, sharing, and expertise—where innovation meets community to collectively shape the future of e-commerce.
By sponsoring Meet Magento Paris 2025, we aimed to reaffirm our strong commitment to the Adobe Commerce ecosystem and our desire to actively contribute to its growth. This marks a major milestone for ATI4 Group, which, since its creation in 2020, has continually demonstrated its expertise in the challenges of e-commerce and digital.
ATI4 Group X ECN.
By the way, Joris Hart, co-founder and technical director of the agency, had the honor of speaking with E-Commerce Nation in an exclusive interview. He shared his insights on the organization of this first edition and our commitment to the Magento & Adobe Commerce community.
Pillars of the Magento community in France, the members of the OpenGento association have been working for several years to structure and energize the ecosystem. Developers, decision-makers, vendors, and integrators have come together to make Meet Magento Paris a key event, following in the footsteps of historic gatherings like Bargento and the international editions of Meet Magento.
Meet Magento Paris 2025 was supported by numerous sponsors from the e-commerce sector: solutions providers, agencies, software vendors, and specialized service providers. But above all, the event was backed by Adobe as a Platinum sponsor — an exclusive and unprecedented partner that helped make this edition a must-attend event for the entire Magento & Adobe Commerce ecosystem.
And we are proud to have co-organized this unique project alongside our peers.
A full program.
On the agenda: 32 conferences spread across three rooms, alternating between business and technical tracks, made for a day rich in insights. Some of the key highlights included:
An overview of the e-commerce landscape, presented by E-Commerce Nation, a leading media outlet in the field. Hosted by Nicolas Chevalier, this keynote laid the foundation for the major trends and challenges shaping the market this year.
A major shift for Adobe Commerce: the move towards a SaaS model. This transformation promises greater flexibility, automatic scalability, and a composable architecture that simplifies third-party tool integration via API. It also means enhanced performance, better security, automatic updates, and a strong focus on the omnichannel experience. Régis Quintin, Head of Adobe Commerce, also unveiled the Agent Orchestrator — a revolutionary AI designed to optimize and personalize the customer journey on the platform in real time. A strategic step forward that redefines the future of e-commerce on Adobe Commerce!
An ambitious roadmap from Hyvä to close out the event: Willem Wigman shared his vision and Hyvä’s mission — to remove friction from Magento for a faster and more efficient e-commerce experience. Key announcements included the launch of Hyvä Commerce, in partnership with Mollie, featuring a CMS, visual merchandising tools, an image editor, and advanced performance enhancements. The back-office experience is also getting a revamp, with a customizable dashboard for better usability. These innovations stay true to Hyvä’s DNA: delivering optimized solutions to overcome Magento’s limitations and provide a smoother e-commerce journey.
And as speakers, alongside our clients.
Since 2020, we have been passionately and expertly supporting our clients in achieving their digital ambitions. This trusted relationship, built over the years, naturally led us to invite several of our key partners to speak at this event.
Alain Afflelou.
With 1,500 stores, 15,000 products available online, and 3.3 million products sold annually, Alain Afflelou’s B2B platform is a true digital backbone for its entire network of franchisees.
Several years ago, faced with the signs of weariness from their previous Magento solution (technical complexity, outdated UX, functional limitations), the Afflelou team reached out to our experts to orchestrate a complete overhaul of their tool.
Rather than starting from scratch, we strategically chose to intelligently optimize the existing system while staying on Magento. This user-centered approach (internal surveys, feedback reports), data-driven (analyzing user journeys with Contentsquare), and ROI-focused, allowed us to transform a simple transactional tool into a genuine service platform.
This transformation resulted in features like order splitting, one-click purchasing, and a rethought search engine. The results are impressive: +51% increase in conversion rate, 2,800 daily sessions, and one order placed every second during peak hours. A goal successfully achieved.
And because, even in B2B, user experience remains a key driver of commercial performance, Baptiste Bataille, project manager at Alain Afflelou, and Joris Hart, co-founder and technical director at ATI4 Group, shared the behind-the-scenes of this remarkable transformation.
Naos.
How to create a seamless customer experience in a fragmented technical environment?
This is the challenge we tackled with Stéphane Maufroy, Head of Web Division at NAOS, the group behind the brands Bioderma, Institut Esthederm, and Etat Pur.
Faced with a particularly complex technical ecosystem – different distribution models per brand, multiple e-commerce back offices (Magento, Nuxt.js), various CMS (Adobe Experience Manager, Drupal), and local solutions – NAOS wanted to develop an ambitious strategy for a unified customer account (RCA).
The project, initiated at the end of 2023, places the SSO (Single Sign-On) based on Okta at the heart of the system to establish NAOS as a service-oriented brand with a unique identifier. This architecture now allows for an enriched customer experience with new services like the Skin Observer, a skin analysis via selfie that recommends personalized products and creates customized skincare routines.
Despite the technological heterogeneity between Bioderma (historically in pharmacies, with B2C pilot sites in the U.S. and Mexico), Etat Pur (100% digital B2C), and Esthederm (premium brand in beauty salons), this year-long project laid the foundations for a cross-functional digital ecosystem.
With the NAOS group, we created a cohesive and personalized customer relationship despite the existing technical fragmentation, for the launch of a new shared service-oriented brand.
An agency of enthusiasts.
This first edition of Meet Magento France is not just a successful event, but truly marks a historic turning point for the Adobe Commerce ecosystem in France. After years of waiting, the French community finally has its own dedicated event, reflecting its dynamism and expertise. The exceptional participation of attendees, the commitment of partners, and the quality of discussions all demonstrated the relevance and necessity of such a gathering in France. This day not only celebrated the vitality of Magento in France but also laid the foundations for an even more united and innovative community.
And the enthusiasm generated by this first edition is just the first step in a more ambitious journey. The seeds have been sown to make Meet Magento France an essential fixture in the French e-commerce calendar in the years to come.
With this positive momentum and the collective commitment of ecosystem stakeholders, we can already look forward to the upcoming editions, which promise to be even more inspiring and unifying.
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