French it alliance.
EXPERTISES.
Logo, visual identity, and brand guidelines.
FIELD.
Digital industry
the client
French IT Alliance is a consortium of companies with complementary expertise, united around a common goal: supporting prospects through a comprehensive offering of digital solutions. This collective aims to pool the networks of its members, strengthen their visibility, and facilitate access to major calls for tender or large-scale projects, including internationally.
To support the launch of French IT Alliance, a distinctive visual identity aligned with the collective’s values was necessary. The request focused on designing a logo that embodies its positioning in the digital sector, along with the creation of a complete graphic charter to ensure consistent communication across all media.
The Concept: A modular, dynamic, and meaningful logo
The French IT Alliance logo is based on the three fundamental pillars of the collective: network, connection, and activation. It was designed as a modular system, structured around circular shapes — a graphic choice rooted in the visual language of IT. These circles evoke connectivity, data flows, and digital interfaces, which are key elements of the digital world.
Functional Specifications
- Network, collective
The circular structure reflects the synergy of a network of companies. The circles assemble into a whole, symbolizing a unified group with a shared vision.
- Connection, transition
Two shapes interconnect to create a fluid link: symbolizing digital transition and the essential connection between elements in the IT domain.
- Toggle, activation
The toggle button activates an action, here, it symbolizes activating one’s network. It conveys the simplicity and speed of action typical of digital transformation. This well-known component also directly references the IT world.
A dynamic and recognizable identity
The final logo combines modernity and readability, with a dynamic color gradient that evokes movement, technology, and the French roots of the collective.
The Outfit typeface, chosen for its geometric and fluid design, elegantly blends simplicity and modernity. Its sans-serif structure reinforces neutrality and readability while adding a contemporary and dynamic touch to the visual identity.
ATI4, a member for cross-functional support
ATI4 has joined this collective of specialized companies, allowing us to broaden our scope far beyond our e-commerce expertise by offering you comprehensive and coherent support at every stage of your digital transformation.
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