Web SEO.
Digital visibility has become a real asset for reaching a wider audience and being present where your customers are looking for you.
Today, given the highly competitive landscape, digital visibility has become a key asset for reaching a wider audience and being present where your customers are looking. Millions of internet users conduct searches every day across various search engines.
To give you an idea, 91% of online searches focus only on the first page, and 75% of users click only on the top three results. In other words, SEO has become a crucial strategic lever, essential for your visibility.
Our team of experts supports you whether you want to start an SEO strategy from scratch, launch a SEA campaign, or strengthen an existing positioning. We adapt to your needs with a personalized and effective approach.
Our goal ? To position you among the top search results for key queries in your field, so you can enjoy optimal and measurable visibility.
A long-term strategy: SEO.
SEO, or Search Engine Optimization, helps improve a website’s position on search engine results pages (SERPs). It encompasses a set of best practices aimed at enhancing your site’s ranking in search engines such as Google or Bing.
A site is considered well-optimized when it appears among the top results for a given query. By ranking higher in search results, your offer is more likely to be noticed than if your site appears on the second or third page for the same query. Contrary to popular belief, Google does not rank sites randomly: it evaluates each web page according to over 500 criteria to determine relevance and user value. It then indexes pages along with other content available online using crawlers that continuously explore sites and analyze pages according to increasingly sophisticated criteria.
By optimizing your site’s content, structure, and technical aspects, SEO allows you to climb the ranks and appear among the top results for queries that are targeted and relevant to your audience.
But SEO goes even further. It significantly influences key metrics such as bounce rate, page views, and the overall quality of navigation on your site—elements we know are essential for a smooth and engaging user experience. A low bounce rate and a high number of page views are positive indicators for search engines, as they demonstrate that visitors find value on your site and interact with your content.
High-quality navigation also fosters a more enjoyable experience, encouraging users to explore further and return to your e-commerce site. This directly impacts your conversion rate: when you provide a seamless experience that meets users’ needs, they complete their purchase and are more likely to return in the future. These optimizations directly contribute to improving your SEO and visibility, as they send positive signals to search engines regarding the relevance and quality of your site.
A long-term and short-term strategy: SEA.
At the same time, we know that being seen at the right moment by the right people is essential. Search Engine Advertising (SEA), or paid search, ensures immediate and targeted visibility for your e-commerce. Unlike SEO, which relies on the organic optimization of your site, SEA allows you to buy visibility for instant results.
How does it work? You simply select strategic keywords, purchase them for a defined period, and when potential customers search for them, your site appears at the top of the results. This greatly increases your chances of attracting qualified visitors. The main advantage of SEA? It doesn’t interfere with your SEO: you pay to guarantee additional visibility without affecting your organic search efforts.
SEA is easy to implement, but the strategy itself requires a budget. The more you invest in highly searched keywords, the more visible you become. This CPC-based approach offers instant visibility with tangible, short-term results. It’s ideal for one-off actions such as promotional events (Black Friday, Christmas, etc.) or product launches, but it can also be used to support your SEO strategy and maintain customer interest. That’s why we recommend combining optimized SEO content creation with paid advertising tailored to your needs—helping you gain visibility and build customer loyalty.
why ?
With 1.6 billion websites online, standing out is essential to capture the attention of both users and search engines.
Strong SEO, built on relevant and accessible content, drives traffic to your site, boosts brand awareness, and provides a clear foundation for all your marketing actions. In a sector where visibility is crucial, an SEO strategy is no longer optional but a necessity: it ensures lasting presence while acting as a powerful acquisition lever that improves your ROI.
Appearing on the first page, and ideally within the top three results, allows you to capture the maximum number of qualified visitors. Clicks then turn into customers, helping to increase your conversion rate and revenue. Conversely, if your e-commerce site is buried on the third, sixth, or tenth page, it won’t be visible, as it’s too far removed from the customer journey and your target audience’s attention.
On the first results page (which lists about 10 sites), only the top three are usually visited by users. A study has shown that click-through rates vary significantly based on SERP positioning:
- A site in first position generates 27.6% of clicks
- A site in second position generates 15.8% of clicks
- A site in third position generates 11% of clicks
That’s nearly 60% of clicks concentrated on the top three results. The importance of ranking in the top 3 is clear! The more your site is considered useful, relevant, and trustworthy (in terms of content, user experience, and internal/external linking), the more Google will reward you by moving you higher in search results, boosting your visibility.
ATI4 Group expertise.
At ATI4, we put our expertise at the service of your company’s visibility by optimizing your positioning. Through a comprehensive audit, we identify areas for improvement and define the strategic actions needed for more effective SEO. From keyword analysis to page optimization and performance monitoring, our team of experts masters the techniques that will push your site to the top of search results.
We work across the four essential pillars of SEO:
- Technical: A solid site structure and fast loading times are fundamental for effective indexing.
- Content: We create articles and pages aligned with your users’ search intent (linked to keywords), maximizing visibility and traffic.
- Netlinking: With high-quality inbound links, we strengthen your site’s credibility in the eyes of search engines.
- User Experience (UX): A smooth, responsive design—essential today with 53% of traffic coming from mobile—optimizes your conversion rate.
Want support with your SEO strategy? Our team of experts will be happy to answer all your questions and guide you through each step of the process. We follow industry best practices to focus efforts where they matter most, ensuring you achieve measurable and lasting results.
Would you like support with your SEO strategy ?
Our team of experts will be happy to answer all your questions and guide you through every step of the process. We follow the best practices in your industry to focus efforts where they matter most, ensuring you a clear strategy and measurable results.
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We treat the projects of all our clients with the same care and expertise to bring them a unique and high-quality digital solution.
